Performance Marketing Manager (D2C: Meta, Google, TikTok & CRO)
Own Meta, Google, TikTok and conversion end to end, with serious budget behind you
Fast-growing Shopify Plus brand scaling across AU, UK and into Europe
Duckies makes first-walker shoes for little feet. We started on the Gold Coast and now ship to families across Australia, New Zealand, the UK and Europe. The UK has just become our biggest market, and France is next.
We've grown fast with a tiny team. We're now building a proper marketing function with three specialist roles, and this is the one that lives in the numbers.
The role
You'll own paid performance and conversion for Duckies, from the first impression through to the repeat order. The ad accounts are yours: you build in them, read them and make the calls. The funnel is yours too: if people are clicking and not buying, you find out why and fix it.
You won't make creative. Our Content Strategist does that. Your job is to tell them, every week, what's working, what isn't and why.
What you'll do
Paid channels
Run Meta, Google and TikTok day to day: structure, budgets, testing and scaling across four markets
Own tracking and data quality: pixels, Conversions API, consent, and making sure platform numbers reconcile with Shopify
Own the product feeds: Merchant Center, Meta and TikTok catalogues, feed attributes and schema
Manage to MER and new-customer cost, not platform ROAS
Conversion and the full funnel
Own the whole funnel: ad click, landing page, product page, add to cart, checkout, purchase and repeat purchase
Know the rate at every step, by device and by market, and spot the leak before anyone asks
Run a proper testing program on site: landing pages, product pages, cart and checkout,



with a hypothesis and a result for each test
Use heat maps, session recordings and Shopify analytics to find out why people drop off, then make or brief the fix
Lift average order value and repeat purchase as well as conversion rate
Reporting
Report weekly on creative performance (thumb stop, watch time, add to cart, cost per purchase) with transparent direction for what to make next
Be the person the business turns to for what the data says and what to do about it
What you'll bring
3+ years hands‐on in Meta, Google and TikTok ad accounts for a D2C ecommerce brand, building and optimising campaigns yourself
A track record in conversion rate optimisation: tests you ran yourself, with numbers
A full‐funnel view: you can explain how a change at the top affects checkout, and you know your conversion rate, add‐to‐cart rate, checkout completion, AOV and new‐customer cost off the top of your head
Real Shopify experience: you know your way around the admin, the analytics and the apps that connect it to your ad platforms
Comfort with unit economics: what we can afford to pay for a customer, and why
Depth in Google Shopping, Performance Max, Merchant Center and product feeds
Bonus skills we'd love
ChatGPT and AI marketing: experience with ChatGPT ads, or with getting a brand recommended in AI search results
Multi‐market or multi‐currency accounts
Probably not for you if
Your experience is mostly lead generation, bookings or managing people who run the accounts
You'd rather set strategy than be in the account every day
The details
Full‐time, permanent
Hybrid: two days a week in our Currumbin office, the rest from home
You'll report to the founder and work alongside our Content Strategist
#J-*****-Ljbffr

📌 Performance Marketing ManagerC: Meta, Google, Tiktok & Cro) (Gold Coast)
🏢 DUCKIES SHOES
📍 Gold Coast