Digital Analytics Specialist | Insights Analyst
Turn data into actionable insights that shape digital sales strategy, prioritisation and commercial outcomes
Identify, size and influence opportunities to improve customer journeys, conversion performance and digital experiences
Partner with Product Owners and journey teams to understand not just what is happening, but why, and what actions will create value
Our people are customer obsessed. They work in close partnership to prioritise customer needs and deliver exceptional outcomes. This team-oriented mindset enables innovation and builds enduring customer relationships supporting our ambition to be the most customer‐centric company in Australia and New Zealand.
As an
Digital Analytics Specialist | Insights Analyst
you'll be part of the Digital Sales team, working closely with Product Owners to uncover the drivers of performance across customer journeys and digital products. While Trading & Performance teams focus on what is happening, you'll focus on why it is happening, what actions should be taken and what impact those actions deliver. Through deep analysis, experimentation, audience insights and performance diagnostics, you'll play a key role in shaping strategy, influencing priorities and driving measurable business outcomes.
Each day, you'll go above and beyond to:
Identify, assess and quantify opportunities to improve digital sales performance and customer outcomes
Maintain a prioritised backlog of actionable, value-assessed opportunities across customer journeys and products
Conduct deep-dive analysis to understand performance drivers, customer behaviour and commercial outcomes
Review historical learnings,



experiment results and external best practice to inform future opportunities and recommendations
Influence prioritisation and roadmap decisions through data‐driven insights and business cases
Design and support personalisation and experimentation strategies to generate meaningful and measurable learnings
Define audiences, segmentation strategies and targeting opportunities that improve customer engagement and conversion
Develop, maintain and enhance reporting frameworks, dashboards and analysis artefacts
Establish and maintain robust measurement approaches, attribution frameworks and success metrics
Partner with Product Owners, CRO Specialists, Analytics teams and Martech stakeholders to diagnose issues and improve performance
Maintain high standards across insights, analytics, measurement, reporting and documentation practices
Contribute to broader strategic initiatives through analysis, opportunity assessment and value realisation reporting
We're looking for the best and brightest to deliver the best for our customers. You'll need:
Experience with Adobe Analytics and Tealium or similar tools is essential
3+ years' experience in analytics, digital insights, customer analytics or a similar role
Experience working within digital, marketing, personalisation, optimisation or customer journey environments




Strong analytical and problem-solving capability, with the ability to identify opportunities and translate insights into actions
Experience developing business cases, value assessments and performance improvement recommendations
Advanced data analysis skills, including experience with SQL, Excel and data visualisation tools
Experience working with digital analytics, personalisation, experimentation or customer data platforms
Understanding of segmentation, targeting, attribution, modelling and KPI development
Strong storytelling and communication skills, with the ability to influence stakeholders through data and insights
Commercial acumen and the ability to connect customer behaviour to business outcomes
Experience partnering with cross‐functional stakeholders in agile or product‐led environments
Understanding of SEO, SEM, paid media and digital marketing ecosystems highly regarded
Financial services experience highly desirable
Tertiary qualification in Business, Commerce, IT, Statistics or a related discipline
Postgraduate qualifications highly regarded
A diverse and inclusive workplace works better for everyone
We know that our people make us who we are. That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues' unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.
Join NAB
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📌 Digital Analytics Specialist | Insights Analyst (Melbourne)
🏢 NAB
📍 Melbourne