Drive digital sales performance through experimentation, personalisation and conversion rate optimisation across key customer journeys
Turn behavioural insights, customer data and research into evidence-based recommendations that improve customer and business outcomes
Help shape how NAB designs, tests and optimises digital experiences by building a scalable knowledge base of proven learnings
Our people are customer obsessed. They work in close partnership to prioritise customer needs and deliver exceptional outcomes. This collaborative mindset enables innovation and builds enduring customer relationships supporting our ambition to be the most customer-centric company in Australia and New Zealand.
As a
Consultant, CRO Specialist
, you'll be part of the Digital Sales team, helping drive a culture of experimentation and evidence-based decision making. Working closely with Product Owners, Journey Specialists, Insights Analysts, Content and Design teams, you'll design and execute experiments that reduce customer friction, improve conversion and unlock growth opportunities. Through rigorous testing, analysis and personalisation, you'll play a key role in shaping the future of NAB's digital sales experiences.
Please note this is a 13-month fixed-term contract opportunity.
Each day, you'll go above and beyond to:
Develop and maintain a high-quality backlog of optimisation opportunities using customer insights, behavioural science, competitor research and performance data
Work with Journey Specialists to identify customer pain points and shape evidence-based hypotheses
Design and execute experimentation and personalisation initiatives across digital sales journeys
Create audience strategies, experience treatments and content variations that improve customer engagement and conversion
Configure and launch CRO activities using Adobe Target and related optimisation platforms
Monitor experiment performance, identify risks and recommend when initiatives should be scaled, adjusted or stopped




Translate experiment outcomes into explicit, actionable learnings that can be applied across customer journeys
Contribute to the Digital Sales Optimisation Atlas, building a reusable knowledge base of proven optimisation principles
Apply behavioural science, academic research and industry best practice to improve customer experiences and commercial outcomes
Partner with Product, Content, Design and Analytics teams to embed evidence-led decision making across the business
Share insights, outcomes and recommendations with stakeholders to influence future roadmap priorities
Contribute to the continuous improvement of CRO frameworks, processes, playbooks and standards
Advanced experience with Adobe Target and Adobe Analytics
Experience with ContentSquare, Tealium or similar digital analytics and optimisation platforms
Intermediate HTML, JavaScript and content publishing experience
Strong stakeholder management and influencing skills, with the ability to work across Product, Digital, Marketing and Analytics teams
Excellent problem-solving skills and a passion for continuous improvement
Strong communication and documentation skills, with the ability to articulate insights and recommendations clearly
Experience within financial services or a closely related industry highly regarded
Tertiary qualification in Marketing, Digital, Business, Behavioural Science, Psychology, Analytics, Statistics, Commerce or a related discipline preferred
We're looking for the best and brightest to deliver the best for our customers. You'll need:
7+ years' professional experience, including at least 5 years in conversion rate optimisation,



experimentation or personalisation roles
Demonstrated success delivering measurable commercial outcomes through experimentation and optimisation programs
Strong understanding of behavioural science, customer psychology and user decision-making principles
Experience designing, implementing and analysing A/B tests, multivariate tests and personalisation strategies
Strong analytical and statistical capability, with the ability to interpret results and generate actionable insights
Experience leveraging customer data, funnel analysis and research to identify optimisation opportunities
Advanced experience with Adobe Target and Adobe Analytics
Experience with ContentSquare, Tealium or similar digital analytics and optimisation platforms
Intermediate HTML, JavaScript and content publishing experience
Strong stakeholder management and influencing skills, with the ability to work across Product, Digital, Marketing and Analytics teams
Excellent problem-solving skills and a passion for continuous improvement
Strong communication and documentation skills, with the ability to articulate insights and recommendations clearly
Experience within financial services or a closely related industry highly regarded
Tertiary qualification in Marketing, Digital, Business, Behavioural Science, Psychology, Analytics, Statistics, Commerce or a related discipline preferred
A diverse and inclusive workplace works better for everyone
We know that our people make us who we are. That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues' unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.
Join NAB
#J-*****-Ljbffr

📌 Consultant Cro Specialist - 13 Month Ftc (Gold Coast)
🏢 National Australia Bank
📍 Gold Coast