Australia — International Student Market
822K inbound students *****) +10%
1. China 168K
2. India 128K
3. Nepal 57K
4. Vietnam 33K
5. Malaysia 26K
3 international branch campuses in Australia
This employer operates 3 active branch campuses in 3 countries (since ****)
OVERVIEW Monash University is seeking an International Recruitment Campaigns Manager for a continuing full-time appointment based at Clayton campus, with the role also referencing work based in Mulgrave. This position focuses on leading international recruitment campaigns that support enrolment objectives across key source markets in a highly competitive higher education environment. The role is suited to an experienced recruitment and engagement professional with expertise in campaign strategy, market analysis, stakeholder collaboration, and student recruitment within a university or large education provider setting. Monash highlights an inclusive and collaborative workplace culture supported by flexible and hybrid working arrangements.
Key responsibilities
Develop and manage end-to-end international recruitment campaigns aligned to enrolment targets
Lead the strategy and execution of international recruitment campaigns across key source markets
Analyse market data and campaign performance to support ongoing optimisation
Collaborate with regional teams, agents, and internal stakeholders to maintain consistent and accurate messaging
Oversee campaign budgets and report outcomes to senior leadership
Translate market insight into campaigns that support prospective students from enquiry through enrolment
Deliver targeted multi-channel campaigns informed by enrolment strategy
Support student recruitment and engagement strategies throughout the decision-making process
Requirements




Demonstrated experience managing international student recruitment campaigns
Strong understanding of key source markets including South-East Asia, South Asia, or China
Demonstrated fluency in Mandarin
Experience deploying recruitment campaigns in non English speaking countries
Proven ability to translate enrolment strategy into targeted multi-channel campaign activity
Experience working within a university or large education provider workplace
Confident stakeholder management skills across cross-functional and geographically dispersed teams
Proficiency in campaign analytics tools and CRM-driven marketing approaches
Ability to balance strategic planning with hands-on campaign execution WHY THIS ROLE MATTERS International recruitment plays a significant role in the sustainability and global engagement of a university. Effective campaigns help prospective international students navigate complex decision-making processes while supporting institutional enrolment goals. This role contributes to the ongoing growth of Monash and its international presence by connecting people, strategy, and campaigns across diverse markets in higher education.
Bonus: Application advice
Address all Key Selection Criteria clearly in your application materials
Include examples of successful international recruitment campaigns and measurable outcomes
Highlight experience working across international markets and multicultural teams
Demonstrate familiarity with CRM systems, campaign analytics, and recruitment reporting
Showcase examples of stakeholder collaboration within university or education environments
Tailor your resume and cover letter to reflect experience in higher education, recruitment, and international campaigns
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📌 International Recruitment Campaigns Manager (Melbourne)
🏢 Uniglobalcareers
📍 Melbourne