Digital Marketing Specialist (Sydney)

Digital Marketing Specialist (Sydney)

07 Oct
|
Zambrero
|
Sydney

07 Oct

Zambrero

Sydney

Zambrerois on a mission to make a difference, a big difference.With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.
Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need. Since inception, with the help of our customers, we have donated over 100 million meals to those in need.
About the role
Reporting to the Senior Digital Marketing Manager, you'll assist in driving customer acquisition, retention and revenue growth through data-led performance marketing across Zambrero's digital channels, including the Zambrero loyalty App, delivery aggregators (Uber Eats, DoorDash), CRM and website optimisation.
You'll assist in the planning, execution and optimisation of Zambrero's digital performance channels. Turn digital strategy into high-performing activity that lifts both national and local restaurant performance.
What You'll Do
Assist in growing app acquisition, engagement, retention and reactivation
Use Iterable CRM tools to build and optimise email, SMS and push campaigns
Coordinate aggregator campaign activations across Uber Eats and DoorDash
Lead SEO configuration, including local SEO and geo-targeted discovery
Optimise Google My Business listings, reviews and local search performance
Own website performance, including UX, conversion and ordering funnel optimisation
UAT Testing & CX/UI improvements for recent Zambrero App features
Support brand campaign launches across digital owned channels
Continuously test, learn and optimise across all performance channels




Data collection to generate post campaign report analysis
Assisting with Global digital website optimisation and ad hoc projects where required
What will you bring?
Demonstrated analytical and data skills
Success in growing digital marketing channels
CRM experience with Iterable, Braze, Hubspot or similar SAAS platforms
Experience with loyalty / rewards apps / programs highly desirable
Demonstrated experience with Google Analytics, Tag & Events Management
Demonstrated experience in paid media, SEO and website optimization
Experience with 3rd party sales channel delivery aggregators desirable
Innate curiosity to innovate, test, learn and optimize
Experience managing agencies and digital platforms
Strong commercial and ROI focus
Ability to operate in fast-paced environment
What we offer
Meaningful impact at a purpose-led brand on a mission to help end world hunger
A hands-on digital role with the opportunity to influence customer growth, engagement and restaurant performance
Exposure to a broad digital ecosystem spanning app, CRM, website, local search and delivery platforms
Career development in a fast-growing national brand
A fast-paced, supportive team where curiosity, testing and fresh ideas move quickly
Work from our stunning Support Office in the heart of Circular Quay, Sydney
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📌 Digital Marketing Specialist (Sydney)
🏢 Zambrero
📍 Sydney

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