BWS, part of Endeavour Group, is seeking a Marketing Specialist - CRM & Lifecycle in Sydney to drive multi-channel CRM campaigns across email, push, and SMS. You will partner with Marketing, Merchandise, and eCommerce to plan, deliver, and optimise campaigns, with a focus on customer lifecycle and loyalty programs.
You will manage CRM calendar, build audiences using data attributes, and leverage Responsys/Amperity to create engaging content while tracking campaign performance and reporting
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