Role purpose

The Museum has an exciting opportunity for an enthusiastic and dynamic professional to join the Commercial and Enterprise team in the role of Business Development Manager. The Commercial and Enterprise business unit is dedicated to driving revenue generation and enhancing visitor experiences at the Museum. Through strategic management of retail operations, venue services, tourism services and external sales, the unit aims to maximise commercial opportunities while delivering exceptional customer service.

By fostering innovation and collaboration, the unit contributes to the financial sustainability of the Museum and enriches visitor engagement.

The Business Development Manager plays a crucial role as a driver of commercial growth and engagement initiatives for the Museum. Taking a lead role in shaping the Museum's revenue growth trajectory and commercial sustainability, the role oversees strategic initiatives to drive business development, optimise existing commercial operations and identify new revenue streams including across digital and e-commerce platforms. The Business Development Manager communicates and collaborates internally to build commercial capability across the Museum, as well as fostering relationships with external partners and stakeholders to identify and leverage opportunities for commercial growth.

This role is pivotal in advancing the Museum's mission and strategic objectives, contributing to its financial sustainability, market positioning and reputation as a premier cultural destination.

The key duties of the position include:

Key accountabilities

- Develop and implement comprehensive, integrated business plans and strategies to drive revenue growth, expand market presence and share of sales, and identify current commercial opportunities.
- Take lead responsibility for the Museum’s commercial growth, incorporating change management principles to promote a culture of financial responsibility across the Museum.
- Monitor and analyse key performance metrics, financial data, inventory,



and customer feedback to assess the effectiveness of commercial initiatives and develop reports that track progress against targets and identify opportunities for improvement.
- Analyse market trends, consumer insights and industry developments, to inform strategic decision-making, identify growth opportunities and anticipate emerging challenges and opportunities for commercial growth.
- Collaborate closely with internal stakeholders and external partners to identify, negotiate and secure commercial collaborations that support revenue growth and business objectives.
- Develop and maintain strong relationships with a diverse range of stakeholders, including Museum leadership, external partners, and industry peers, to advance the Museum's commercial interests and strategic priorities.
- Manage projects to effectively plan, execute and evaluate growth and engagement initiatives, ensuring alignment with organisational goals, timelines, and budgetary requirements.
- Demonstrate a strong commitment to Work Health and Safety (WH&S;) by actively supporting a positive safety culture, following the Museum’s WHS policies and procedures, and complying with reasonable instructions to ensure alignment with the Work Health and Safety Act 2011.

Eligibility

To be eligible to apply for this vacancy, applicants must:

- be an Australian citizen
- undergo pre-employment checks, including a police record check
- hold or be eligible to hold a security clearance at the level specified in the position description.

Notes

To apply

Applicants must include a two-page pitch addressing their suitability for the role against the essential and desirable Skills,



experience and qualifications. Applicants must also provide a resume and contact details for 2 referees.

Visit https://www.nma.gov.au/about/employment and apply online.

Applications close 11:59pm Sunday 25 October 2026.

Reasonable adjustments are available throughout the recruitment process. If you require, or would like to discuss reasonable adjustments, please contact the Contact Officer for this position.

Getting to know the National Museum of Australia

The National Museum of Australia is recognised at home and around the world as the place where the story of Australia comes alive. The Museum is the only institution equipped to tell the complex and comprehensive story of Australia from 65,000 years ago to the present day. The story of Australia is a remarkable one, from the ancient and enduring histories of the world’s oldest living cultures to the achievements of modern Australia.

It is a story that is ever evolving and growing – and it is a story for a nation and for the world. Our vision and mission

- The Museum inspires, challenges and empowers people to find their voice and place in the world.
- We strive to build a just and equitable society that honours and respects the

First Nations peoples of this continent and all who have come after.

- We collect, document, research and make accessible heritage collections that represent the diversity of experience in Australia.
- We engage with audiences physically and digitally to promote learning, dialogue and debate about our past, present and future.
- We promote collaborative work across the breadth of artistic and creative practice to enhance the cultural life of our nation.
- We value and respect the commitment and contribution of all who participate in and contribute to the Museum’s community.
- The National Museum of Australia brings to life the rich and diverse stories of Australia through compelling objects, ideas and events.

For more information, visit the NMA website.

📌 Business Development Manager (Canberra)
🏢 National Museum of Australia
📍 Canberra