Job Description

The Prospect

We’re looking for our next extraordinary team member to join our Sales & Marketing team as Digital Marketing & Brand Manager.

Reporting to the Director of Marketing and Communications, you’ll take ownership of the hotel’s digital marketing and brand presence, managing the brand story, content, CRM, social media and digital ecosystem to build brand preference, strengthen engagement and drive direct bookings.

You’ll play a key role in bringing the Sofitel brand to life across digital channels hotel, dining and spa. Developing and implementing content and social strategies, managing integrated campaigns and ensuring our storytelling is consistent, engaging and unmistakeably Sofitel. You’ll work closely with internal teams, agencies, partners and the Director of Marketing and Communications to turn creative ideas into meaningful commercial outcomes.

From social media, press and influencer partnerships to website optimisation, CRM, SEO and digital campaigns, you’ll have the opportunity to shape the full digital journey and influence how guests discover, engage with and ultimately choose Sofitel Sydney Darling Harbour.

Key Responsibilities

- Develop and implement a multi-channel social media strategy across Facebook, Instagram, LinkedIn and YouTube, including community management.
- Co-develop and implement strategy for content creation and amplification across photography, video, digital assets, articles and other brand content.
- Manage and deliver integrated campaigns across owned, earned,



paid and partner channels.
- Manage the hotel’s brand narrative across digital channels, ensuring storytelling is consistent, factual, accessible and on brand.
- Manage PR, partnership and influencer initiatives, including collaboration opportunities and content usage rights.
- Manage and optimise the hotel’s digital ecosystem, including the website, social channels, OTAs, other external platforms to drive bookings
- Inform, implement and optimise the annual online marketing plan, including CRM, SEO and website optimisation for the hotel and outlets.
- Develop and maintain SEO activity to increase organic traffic and improve digital visibility.
- Plan and manage CRM communications, including content calendars, eDMs, audience targeting and segmentation.
- Manage the customer and prospect database and support lead generation initiatives in line with relevant regulations.
- Monitor digital campaign performance and manage monthly KPI tracking, reporting and presentations.
- Use analytics and insights to identify opportunities for optimisation and improved conversion.
- Manage relevant luxury hospitality and tourism benchmarking and trend analysis.
- Manage marketing expenditure, supplier activity and invoices within budget.
- Ensure the quality, accuracy and consistency of marketing collateral, including menus, digital advertising, inhouse advertising and email.
- Develop in house an with agencies the photography, videography and design aligned with the Sofitel brand.

📌 Digital Marketing & Brand Manager (Sydney)
🏢 Sofitel
📍 Sydney