About the RoleWedded Wonderland is a global destination weddings and luxury celebrations platform connecting high-spending couples, luxury travellers, and celebration seekers with premium venues, hotels, tourism boards, and luxury brands across more than 50 countries.We've built a large global audience across Instagram, TikTok, and Pinterest, and we are now focused on turning that audience into meaningful growth and revenue.This role is responsible for the brand's social media presence, creative direction, visual identity, and content output across all major platforms.
We are looking for someone who understands luxury branding, social storytelling, audience engagement, and high-volume content production using both creativity and AI-powered tools.What You'll OwnContent strategy and execution across Instagram, TikTok, and PinterestPlanning, creating, directing, reviewing, and publishing social contentMaintaining and evolving Wedded Wonderland's luxury brand voice and visual identityAI-assisted content production using tools like Midjourney, Adobe Firefly, CapCut, and similar platformsShort-form video strategy focused on Reels and TikTok growthCommunity engagement across comments, DMs, tags, and partner interactionsWeekly reporting on social performance, engagement, audience growth, and conversion-related metricsWhat We're Looking For3+ years experience managing social media for luxury, lifestyle, travel, or premium consumer brandsStrong portfolio demonstrating aesthetic judgment and content qualityDeep understanding of Instagram and TikTok algorithms, audience behavior, and content trendsHands-on content creation skills including shooting, editing, captioning,
and publishingExperience using AI tools within content production workflowsUnderstanding of luxury branding and long-term audience buildingStrong written communication skills in an async-first environmentAbility to manage deadlines and work independentlyNice to HaveExperience in destination weddings, luxury travel, or luxury eventsPinterest growth and discovery strategy experienceAdvanced video editing and storytelling capabilitiesExperience collaborating with influencers and creatorsThe LifestyleWedded Wonderland offers the opportunity to work with luxury travel destinations, destination weddings, global tourism campaigns, and premium events across locations such as Tuscany, Bali, Santorini, Dubai, and the Maldives.Team members may receive discounted or complimentary travel opportunities, luxury accommodation experiences, and access to exclusive events and activations.This role is ideal for someone passionate about luxury content, creative storytelling, and building a solid portfolio within a globally recognised brand.Application ProcessApply through the job board and also email ****** with the subject:"SSM Application | Your Name"Please include:Three examples of content from a luxury or lifestyle brand you've managed, including: The briefYour creative decisionsThe results or performanceYour LinkedIn profile and any relevant portfolio or social media linksShortlisted candidates will complete a one-way video screening followed by a paid trial session based on a real Wedded Wonderland content brief.Final decisions are typically made within 48 hours after the trial session.We hire based on creative judgment, platform expertise, and portfolio quality rather than years of experience alone.
📌 Senior Social Media Manager | Wedded Wonderland (Sydney)
🏢 Wonder
📍 Sydney