At Best & Less, we believe every CUSTOMER deserves the BEST — and we work hard to deliver it for LESS.
While we're proud of our products, our real strength is our people.
Our culture is grounded in our TEAM&i; values: Teamwork, Excellence, Accountability, Make it Happen, and Integrity.
They guide the way we work, create, and show up for each other.
The Role
The Digital Marketing Manager is responsible for leading the development and execution of digital marketing activity across all channels.
This role combines commercial accountability, team leadership, and innovation to drive sustainable growth and deliver the Omni Channel Digital Marketing roadmap.
As a key leader within the Online team, this role partners closely with eCommerce, Marketing, Retail, Merchandise, Technology, and Data teams to deliver a seamless omnichannel customer journey.
What You'll Do
Lead, inspire, and develop a high-performing digital marketing team through coaching, mentoring, and capability buildingCreate a culture of accountability, collaboration, innovation, and continuous learningEncourage experimentation and adoption of current technologies, tools, and ways of working, including AI-enabled marketing practicesAct as a trusted advisor and strategic partner across the businessDevelop and deliver the Omni Channel Digital Marketing roadmap aligned to business objectivesDefine investment levels and ensure strong return on investment (ROI)Ensure performance is measured effectively, with clear visibility of incremental omni-channel impactAlign internal and external stakeholders to deliver strategy with executional excellenceDevelop and execute customer acquisition and revenue growth strategies across paid search, SEO, paid social, display, affiliate, and emerging channelsOwn the end-to-end search strategy (paid + organic) to maximise visibility, traffic,



and conversionManage agency and platform partners across Google, Meta, TikTok, and SEO programsMonitor and optimise performance against key KPIs including ROAS, CPA, conversion rate, and customer lifetime valueLead ongoing testing and optimisation across creative, targeting, landing pages, and customer journeysDrive SEO performance including traffic, rankings, and revenueEvolve SEO strategy in response to changing customer behaviour in an AI-driven search landscapeGrow non-brand traffic through content, site optimisation, and technical SEO improvementsLead SEO initiatives including site migrations and structural improvementsEmbed AI into search and digital marketing strategies to enhance performance and efficiencyLeverage AI tools for targeting, bidding, content creation, and reportingBuild team capability in AI across marketing channelsEstablish governance and best practices for responsible AI usageOversee analytics and insights, ensuring GA4 is optimised and delivering meaningful business dataManage external analytics partners and maintain best practice frameworksDrive insights into customer behaviour across the funnelLead A/B testing across audiences, creative, offers, and landing pagesDeliver insights on customer journeys, conversion, and lifetime value by channel
Why work for us
A supportive, collaborative team environment — we work hard and have fun doing itThe opportunity to work with an iconic Australian value-focused retail brandGenerous staff discountsAccess to Sonder Employee Assistance ProgramCareer growth opportunities in a dynamic, people-focused retail environment
At Best & Less, we are all about making it easy for Australian families to look and feel their best at great value prices.
We are proud of our products and prices, but we know that our magic is in our people and our culture.
We value and nurture great talent, believe in promoting from within, and we celebrate success with enthusiasm.

📌 Digital Marketing Manager (New South Wales)
🏢 Best & Less
📍 New South Wales