Digital Marketing SpecialistMelbourne (Yarraville) | On-site with hybrid flexibility | $100,000 to $125,000 + super, depending on experienceThe opportunityWe're partnering with a fast-growing business education and mentoring company that's scaling quickly and building something with real ambition.
Founder-led and built on a proven business-scaling model, they help ambitious operators in the health, wellness and coaching space grow stronger businesses through workshops, mentoring and high-performance execution.They're looking for a Digital Marketing Specialist to own their paid acquisition and lead generation, and to grow into a broader marketing role as the business expands.This is a hands-on, in-house role reporting directly to the founder.
You'll be embedded in the business rather than sitting on the sidelines, contributing to campaigns from idea through to execution in a fast-moving, high-standards environment.What you'll doBuild, launch and optimise Meta campaigns across Instagram and FacebookOwn lead generation across paid media, landing pages and funnelsTest audiences, hooks, messaging and creative formats, and track lead quality, conversion rates and customer acquisition costContribute to creative concepts and content: static ads, short-form video, talking-head, carousels and B-roll, using tools like Canva and CapCutSupport landing pages, lead magnets, nurture journeys, CRM and email automationMap the customer journey and find where leads are dropping offBring ideas to the table and move quickly to test and learnOver time, support live workshops and client education,



and build confidence presenting to business ownersWhat we're looking forA couple of years of hands-on experience in performance, paid social, growth or lead generation marketingStrong Meta Ads Manager skills, ideally gained in a service-based, high-ticket, coaching, education or agency environment rather than pure ecommerceExposure to funnels, landing pages, CRM and email marketingA genuine interest in content and creative, and comfort appearing in content when neededCommercial awareness and an analytical mindset: you care about why campaigns perform, not just surface-level metricsSomeone energised by pace who follows through without needing to be chasedA genuine interest in fitness, health, wellness or the broader coaching business world is a solid plusYou don't need to be a finished senior marketer.
Strong fundamentals, curiosity, initiative and a real appetite to grow quickly matter most.
For the right person, there's genuine investment in your development.This is a full-time, in-house role.
It will suit someone ready to go all in on one business, rather than running a side venture or agency alongside it.What's on offerDirect exposure to and mentorship from the founder of a high-growth businessOwnership of campaigns from strategy through to executionBroad exposure across paid media, content, funnels, CRM, automation and lead generationReal room to grow in capability, responsibility and, in time, to lead a teamYour own office, an on-site company gym, and a hybrid working modelA high-performance culture built on speed, character and excellenceInterested, or know someone who'd be perfect?
Get in touch with Maria at HustleTalent for a confidential conversation.

📌 Digital Marketing Specialist (Melbourne)
🏢 Hustle
📍 Melbourne