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ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI-enabledplaybooksthatdriveacquisitionandretentionatscale.
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DesignandimplementAI-assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
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Developself-servicemarketingtoolkitstoprovidebrokerswithhigh-quality,brand-compliantcontentondemand.
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Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
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CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.
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KPIs- n
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Platformadoption&enablement;: PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.
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Leads:
growthinthenumberofbrokerbusinessself-generatedleads.
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LocalisedNetPromoterScore(NPS): Network/brokercustomersatisfactionscore
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Localareamarketingexperience: 5+yearsofexperienceexecutingstrategic,data-backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
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Businessacumen: Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
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AI-firstmindset: Youdon’tjustuseAI;youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon-technicalusers.
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Changemanagement: Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
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Relationalinfluence: Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels-fromlocalbrokerstoseniorstakeholders.
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Coaching&education;: Passionateabouthelpingsmallbusinessowners;youarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
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Qualifications:Marketingdegreeorequivalent
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J-18808-Ljbffr
📌 Local Area Marketing Specialist Sydney
🏢 Ray White
📍 Sydney
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