Job Description
Description
About Us
Alpha-H, a proud member of the Vita Green brand portfolio, is a leading beauty brand headquartered in Australia, dedicated to delivering high-quality products and exceptional customer experiences.
As we expand our business, we are searching for a dynamicE-commerce Specialistto be part our growing e-commerce and digital marketing blueprint.
The Role
As anE-commerce Specialistat Alpha-H, you will collaborate closely with the Growth Manager to drive the expansion of our Direct-to-Consumer (D2C) channel.
This role is ideal for someone passionate about e-commerce and ready to make a meaningful impact on our brand's success.
Requirements
What You'll Be Doing
Store Management & Operations
Maintain and update product listings, including descriptions, pricing, imagery, and metadata
Ensure accurate inventory levels are reflected across all online platforms
Monitor and resolve order fulfilment issues, returns, and customer escalations in collaboration with logistics teams
Roll out site changes such as homepages, current product launches, bundles and promotions
Manage promotion set up and discount codes
Digital Marketing & Merchandising
Plan and execute promotional campaigns, sales events, and seasonal activations
Optimise on-site merchandising, including category pages, featured products, and homepage content
Collaborate with marketing teams on email campaigns, paid media, and social commerce initiatives
Manage and upload on site blog posts and journal articles
Performance Analysis & Reporting
Track and report on key metrics including conversion rate, average order value, bounce rate, and revenue
Use analytics tools (e.g. Google Analytics, platform dashboards) to identify trends and opportunities
Conduct A/B testing on content, layouts, and promotions to improve performance
SEO & Content
Optimise product and category pages for search visibility
Ensure all content aligns with brand tone, SEO best practices, and accessibility standards




Coordinate with content and creative teams on assets and copy
Platform & Technology
Manage day-to-day operations within eCommerce platforms
Liaise with developers or agencies on site updates, bug fixes, and new feature rollouts
Stay current on platform updates, industry trends, and competitor activity
Email Marketing
Support CRM team with EDM briefing and scheduling
Customer Experience
Monitor and improve the end-to-end online shopping journey
Analyse customer feedback, reviews, and behaviour data to inform UX improvements
Work cross-functionally with customer service to address pain points
You'd Be a Fit If You
Hold a Bachelor's degree in Marketing, Business, E-commerce, or a related field.
Have previous experience in e-commerce or digital marketing (internships or entry-level roles are welcome).
Are familiar with e-commerce platforms (e.g., Shopify, WooCommerce), which is a plus.
Possess a basic understanding of paid media analytics tools (like Google Analytics and Facebook Ads Manager).
Demonstrate strong analytical skills and a keen eye for detail.
Exhibit excellent communication and interpersonal abilities.
Thrive in a fast-paced, collaborative environment.
Benefits
Why Join Us?
Impactful Work:Your insights and contributions will directly drive our growth and influence customer wellness.
Growth Opportunities:Join a forward-thinking company committed to health and wellness, where you'll find genuine opportunities for personal and professional development.
Innovative Projects:Engage in exciting projects that challenge the status quo and push the boundaries of innovation.
Work-Life Balance:Enjoy generous leave policies, including paid annual leave and other special leaves.
Collaborative Environment:Work alongside a talented and diverse team dedicated to shared goals.
Employee Benefits:Benefit from an attractive staff purchase discount from your first day.
At Alpha-H, we celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us in our mission to make a positive impact on wellness around the world!

📌 Alpha-H E-Commerce Specialist | Performance & Digital Marketing | New Headcount (Melbourne)
🏢 Vita Green Health Product Company
📍 Melbourne