Digital Marketing Specialist (Lead Generation & Copywriting) n
Plan, launch and optimise lead generation campaigns across Meta (primary) and Google. Manage campaigns end-to-end, from idea to execution, testing and reporting. Write high-converting copy for ads, landing pages, emails and nurture sequences. Build and improve ad funnels that move leads from click → opt-in → conversion. Test hooks, audiences, offers and messaging to improve performance. Analyse campaign results and clearly explain what's working and why.
Key responsibilities n
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Plan, launch and optimise lead generation campaigns across Meta and Google
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Manage campaigns end-to-end, from idea to execution, testing and reporting
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Write high-converting copy for ads, landing pages, emails and nurture sequences
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Build and improve ad funnels that move leads from click → opt-in → conversion
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Test hooks, audiences,
offers and messaging to improve performance
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Analyse campaign results and clearly explain what's working and why
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About you nn
3+ years experience in digital advertising and lead generation
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Solid experience with Meta Ads (Google highly regarded)
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Proven ability to build and optimise lead generation funnels
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Robust copywriting skills with a focus on conversion
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Understanding of the buyer journey and how messaging changes at each stage
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Confident working with data, metrics and performance insights
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Comfortable using AI tools to improve speed and output
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Self-starter who can take campaigns from idea → launch → optimisation
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J-18808-Ljbffr
📌 Digital Marketing Specialist Lead Generation & Copywriting City Of Gold Coast
🏢 seek.com.au
📍 City of Gold Coast
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