Job ad reference: ALT/*******
Location Sydney, NSW
Job type Full Time
The Senior Manager, Marketing Transformation leads complex marketing and customer transformation engagements focused on operating model design, organisational effectiveness, ways of working, governance, process optimisation, and capability uplift.
The role helps clients modernise how marketing functions operate across people, process, data, governance, and enabling technology.
This includes redesigning marketing operating models, improving planning and workflow effectiveness, strengthening cross-functional collaboration, and enabling more scalable and measurable customer and campaign operations.
The role combines strategic advisory, transformation leadership, and execution oversight.
Senior Managers work closely with senior marketing, customer, digital, technology, and commercial stakeholders to shape practical transformation approaches that improve organisational performance and customer outcomes.
While the role is not primarily technology delivery focused, it requires strong understanding of the marketing technology ecosystem and how platforms such as DAM, CMP, workflow automation, CRM, and customer engagement technologies support modern operating models and enterprise marketing capability.
The role also contributes to account growth, proposal development, capability uplift, and multidisciplinary collaboration across Management Consulting, Experience Design, Martech Solutions, Technology Solutions, and Client Leadership teams.
Job Duties
Build trusted relationships with senior client stakeholders across marketing, customer, digital, operations, and technology functions
Advise clients on marketing operating model design, governance, capability maturity, organisational structure, and transformation priorities
Lead strategic discussions on marketing effectiveness, planning processes, campaign operations, decision-making, and cross-functional ways of working
Facilitate workshops, stakeholder alignment sessions, and transformation planning activities
Translate complex organisational and customer challenges into practical transformation initiatives and implementation roadmaps
Support clients through organisational change, adoption, and operating model transition
Provide clear recommendations and executive-level communication throughout engagements
Contribute to long‐term client growth through identification of strategic opportunities and advisory support
Delivery and execution
Lead delivery of complex marketing transformation programs and workstreams focused on organisational design, governance, workflow optimisation, process redesign, and operational effectiveness
Establish governance, delivery cadences, RAID management, reporting, and decision‐making frameworks
Coordinate multidisciplinary teams across consulting, experience, martech, engineering, analytics,



and client stakeholder groups
Drive alignment across marketing, customer, technology, legal, risk, and operational functions
Support transformation initiatives involving marketing operating model redesign, content supply chain optimisation, campaign workflow transformation, and customer engagement process improvement
Ensure transformation initiatives align to measurable business, operational, and customer outcomes
Maintain high standards of delivery quality, documentation, and engagement hygiene
Escalate delivery, organisational, stakeholder, or commercial risks early and propose practical mitigation strategies
Support solution shaping, estimation, staffing, and transformation planning activities
Apply and champion Credera delivery methodologies, governance standards, and operating rhythms
Commercial and business contribution
Support Directors and Client Partners in shaping proposals, transformation approaches, commercial models, and statements of work
Contribute to pipeline development through relationship building, opportunity identification, and pursuit support
Maintain accurate forecasting across revenue, utilisation, staffing, and delivery timelines
Support engagement profitability through effective scope, governance, and delivery management
Identify opportunities for multidisciplinary expansion across strategy, customer, data, experience, and marketing capability domains
Contribute to development of marketing transformation offerings, frameworks, operating model assets, and reusable IP
Participate in thought leadership, market insights, and business development activities aligned to practice priorities
People leadership and development
Lead multidisciplinary teams with clarity, accountability, and collaboration
Coach consultants, managers, and emerging leaders through transformation delivery challenges and career development
Provide structured and actionable feedback to team members
Foster a culture of continuous improvement, delivery excellence, and knowledge sharing
Support hiring, onboarding, mentoring, and capability development activities
Create an environment where teams can raise issues early, test ideas, and learn from delivery experiences
Contribute to strengthening Credera's marketing transformation and operating model capability across consulting and customer disciplines
Knowledge and skills
Strong understanding of marketing operating models, organisational transformation, governance,



and business process design
Experience leading enterprise marketing transformation or customer transformation initiatives
Strong stakeholder management and executive communication capability
Ability to structure ambiguous organisational challenges and translate strategy into practical execution
Strong facilitation capability across senior stakeholder groups
Commercially aware with strong estimation, forecasting, and delivery management capability
Experience coordinating multidisciplinary teams across consulting, design, data, marketing operations, and technology
Understanding of transformation governance, organisational change, and operating model implementation
Strong analytical and problem‐solving capability
Ability to balance strategic thinking with operational execution
Specialist skills, systems, platforms, or frameworks required
Robust understanding of enterprise marketing ecosystems and how technology enables scalable marketing operations
Exposure to Digital Asset Management (DAM), Consent Management Platforms (CMP), workflow automation, content operations, and campaign orchestration platforms
Familiarity with marketing operating processes including planning, approvals, governance, content lifecycle management, and performance measurement
Understanding of customer engagement platforms, CRM, marketing automation, and analytics ecosystems
Experience working alongside marketing technology, customer data, and digital delivery teams
Exposure to Agile ways of working, transformation frameworks, or change management methodologies preferred
Education and experience
Significant consulting, transformation, or client‐facing advisory experience
Proven experience leading marketing transformation, operating model, or organisational change initiatives
Experience managing complex stakeholder environments across business and technology functions
Exposure to commercial management including forecasting, estimation, and delivery margin support
Experience operating at Senior Manager or equivalent level preferred
Relevant certifications across Agile, change management, operating model design, or marketing capability frameworks desirable but not required
KPIs
Client satisfaction and stakeholder relationship strength
Delivery outcomes achieved against agreed scope, timelines, and objectives
Engagement profitability and forecasting accuracy
Contribution to account growth and pipeline development
Billable contribution aligned to agreed utilisation target for the role
Quality of governance, reporting, and risk management across transformation engagements
Team leadership and capability development feedback
Contribution to practice development, thought leadership, and reusable IP
Participation in strategic pursuits and proposal development
#J-*****-Ljbffr

📌 Senior Manager, Marketing Transformation - Credera (Melbourne)
🏢 Omnicom Oceania
📍 Melbourne