Shape the future of adviser and employer engagementDrive growth across a leading retirement businessPermanent full-time position, based in SydneyThe opportunity to join our teamThis is an exciting opportunity to lead the marketing strategy for one of Australia's largest workplace and retirement businesses.
As Head of Employer and Adviser Marketing, you'll shape how we engage with advisers, employers and key industry partners, driving growth, retention and long-term customer value.
Working closely with senior leaders across Distribution, Product, Advice and Service teams, you'll develop innovative marketing strategies that strengthen relationships, enhance our market position and deliver measurable commercial outcomes.
Leading a high-performing team, you'll play a pivotal role in influencing business strategy, championing customer-centric thinking and helping more Australians achieve better retirement outcomes.Key Responsibilities:Lead the adviser and employer marketing strategy to drive growth, retention and advocacy outcomesAct as a strategic marketing partner to senior business leaders, providing insights and commercial guidanceDevelop adviser engagement, thought leadership and communication programs that strengthen relationships and trustShape employer acquisition strategies, value propositions and go-to-market plans across key market segmentsBuild relationships with tender consultants and industry influencers to support growth and market positioningDeliver engagement strategies that improve employer retention, advocacy and customer experience outcomesPartner with member marketing teams to deliver integrated B2B2C campaigns that drive member growth and engagementLead employer onboarding and transition programs that support seamless customer experiencesEstablish performance measures and reporting frameworks to track marketing effectiveness and commercial impactLead,



coach and develop a high-performing marketing team while fostering innovation and continuous improvementManage marketing budgets and investment priorities to maximise return on investment and business outcomesEnsure all marketing activity aligns with regulatory, governance and risk management requirementsWhat you will bring:Extensive experience leading marketing functions within financial services, wealth, superannuation or adviceProven success developing strategies that drive growth, retention and commercial performanceStrong understanding of adviser, employer, superannuation and retirement marketsExceptional commercial acumen with the ability to translate business objectives into marketing outcomesExpertise in segmentation, proposition development, campaign strategy and customer engagementA data-driven approach with experience using insights and analytics to inform decision-makingStrong leadership capability with a track record of building and developing high-performing teamsExperience leading change and driving transformation in complex environmentsOutstanding stakeholder management skills, with the ability to influence at executive levelStrong understanding of marketing governance, risk, compliance and regulatory obligationsExcellent communication and presentation skills, with the ability to engage diverse audiencesA cooperative and customer-focused mindset, with a passion for innovation and continuous improvementRead more about why you should join our team careers/working-with-us/why-join-our-team.Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.We acknowledge and celebrate the richness that individual differences bring to our team.
If you need assistance or an adjustment during the application process, please reach out and let us know.
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📌 Head Of Employer And Adviser Marketing (Sydney)
🏢 Insignia Financial
📍 Sydney