CRM and Loyalty Specialist (6 month contract)So...who are we?
Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries.
Our portfolio includes iconic brands like RYOBI, AEG, Hoover, Vax, Kango, and Empire - names you know, trust, and probably have in your garage or shed.At TTI, we're all about innovation, collaboration, and creating exceptional experiences - for our customers and our people.
We're proud of our culture, and we're responsible about helping you grow, thrive, and make a real impact.About the roleWe're looking for a Loyalty & CRM Specialist to join our Customer & Strategy team.
Reporting to the Senior CRM & Loyalty Manager, you'll be the go-to expert for driving customer engagement, retention, and lifetime value through smart, data-driven campaign execution.
This is a new team under fresh management with exciting growth plans!
You'll manage CRM platforms, design and execute targeted campaigns, optimise loyalty programs across our consumer brands and perform analysis deep-dives to drive a data-driven culture.
This role is all about creating personalised experiences that connect with our customers and deliver real commercial outcomes.Day-to-DayBuild and execute CRM campaigns that drive loyalty, satisfaction,



and retentionUse data and insights to personalise customer journeys and improve engagementUndertake analysis deep-dives into campaign and testing performance, customer behaviour metrics and key KPI's to optimise relevance and create new opportunitiesManage audience segmentation and campaign planning across multiple brandsCollaborate with internal teams (Product, Marketing, Service, IT) and external partners (Retailers) to align CRM initiativesSupport strategic projects and contribute to broader marketing and commercial goalsWhat we're looking forYou're a CRM or loyalty pro who knows how to turn data into action.
You're curious, analytical, and love creating experiences that matter.
You'll need:A degree in Marketing, Business, or relevant experienceHands-on experience with Salesforce Marketing CloudSkills in HTML, CSS, and email marketing best practicesStrong analytical skills and a customer-first mindsetAbility to build relationships and influence stakeholders across the businessBonus points if you've worked on loyalty or CX programs!
What we can offer youGenerous product discounts (yes, you'll want everything!)Recognition programs and team celebrationsLearning and development opportunitiesPaid parental leave, and more!
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📌 Crm And Loyalty Specialist (6M Contract) (Melbourne)
🏢 Techtronic Industries Australia & New Zealand
📍 Melbourne