Lead, Global Brand Experience (6 months fixed term)
Snap Inc is a technology company.
We believe the camera presents the greatest opportunity to improve the way people live and communicate.
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services.
Snap Inc. is a technology company.
We believe the camera presents the greatest prospect to improve the way people live and communicate.
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Global Brand Experience (GBX) team brings Snap brands to life while reinforcing what we stand for as a company — real friendship, free and authentic expression, human-centered design, and a playful irreverence.
The team does this globally through in-person and virtual experiences.
The GBX team's mission is to educate our broader community on Snap's brands by creating opportunities to connect with them on a more emotional level.
They look for extraordinary and diverse talent who learn quickly, take big risks, and relish in surprising and delighting our community.
We're looking for a Global Brand Experience Lead – APAC to join Snap Inc. on a 6 months fixed-term contract.
Based in Sydney, this role will lead and support GBX initiatives across Australia and New Zealand, while also working across priority APAC markets.
The role will partner closely with regional and global teams to deliver high-impact experiences and amplify GBX initiatives across Snap's social platforms.
What you'll do:
Conceptualize and carry out imaginative experiences that bring the Snapchat brand to life across ANZ and wider APAC markets, with a focus on evangelizing Snap's AR innovation
Lead end-to-end project management for events, overseeing timelines, budgets, cross-functional coordination, and on-site execution to ensure seamless delivery
Act as a translator between tech, business and cultural teams, helping to break down new technologies and terminology
Build strategic relationships with external partners,



ensuring alignment and collaboration
Bring hands‐on experience in event production, including technical planning, vendor coordination, and on‐site execution for live events
Work cross-functionally with stakeholders at all levels of the organization to plan and execute logistics for regional and global events and experiences
Identify opportunities to bring the Snapchat brand, key priorities, new products and features to life through activations that inspire clients, partners and consumers and support discovery of innovative and strategic use cases
Create and oversee comprehensive project timelines, trackers and budgets
Manage relationships with new and existing venues, agencies and vendors
Optimize event ROI and identify opportunities to extend the impact and reach of GBX initiatives beyond the physical experience
Partner closely with Sales, Product, Partnerships, Marketing and Executive teams to help accomplish their strategic goals and generate revenue
Partner with global and regional cross-functional teams to develop social and digital strategies that amplify GBX initiatives and extend their reach beyond the live experience
Manage the development of social‐first content around key GBX moments, working with internal teams, agencies and creators from concept and capture through to delivery
Identify compelling stories that can be elevated through Snap's global social and digital channels
Develop platform‐specific approaches to content, with a focus on high‐energy, visual‐first storytelling that demonstrates Snapchat's consumer and business relevance
Build social amplification toolkits into event planning from the outset, identifying content opportunities, talent moments and behind‐the‐scenes storytelling that can engage audiences globally
Knowledge, Skills & Abilities:
Strong communication skills with the ability to demonstrate expertise with executive stakeholders
Excellent negotiation skills and an understanding of contractual agreements with vendors and venues
Strong analytical skills which allow for creative methods to achieve results and solve problems cross‐functionally
Agile mindset with proven people and resource management skills
Ability to adapt quickly and work effectively in a fast-moving environment




Strong understanding of social platforms, digital content and how live experiences can translate into compelling social storytelling
Ability to identify culturally relevant stories and content opportunities across global markets
Experience working with Google applications, Apple applications, and Microsoft Office Suite
Can‐do attitude; no task is too big or too small
Meticulous attention to detail on creative and design elements
Comfortable managing ambiguity and experience building processes from the ground up at a fast pace
Strong work ethic and ability to simultaneously manage multiple tasks and meet deadlines
A passion for the Snapchat brand!
Minimum Qualifications:
BS/BA degree or equivalent years of experience
8+ years of proven experience successfully managing and producing events, brand experiences and/or integrated social and digital content strategies
Ability to travel domestically and internationally when required
If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration.
To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.
Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
EOE, including disability/vets.
Our Benefits : Snap Inc. is its own community, so we've got your back!
We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long‐term success!
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📌 Lead, Global Brand Experience (6 Months Fixed Term) (Sydney)
🏢 Snap
📍 Sydney