Museum of Chinese Australian History – Melbourne VICThis is a part-time position, 3 days per week including Thursdays to align with staff meetings and other staff rosters.
You will coordinate the development and implementation of the Museum's annual marketing and communications strategy, strengthen the Museum brand and reputation nationally, and identify new audience growth opportunities and strategic partnerships.Key responsibilitiesCoordinate the development and implementation of the Museum's annual marketing and communications strategyStrengthen the Museum brand and reputation nationallyIdentify current audience growth opportunities and strategic partnershipsLead campaign planning for its successful executionManage databases and communications for membership, subscribers and event bookingsGrow visitation across exhibitions, public programs, education and venue hireDevelop strategies for memberships, donations and repeat visitationOversee website, SEO, CRM,



email marketing and analyticsLead organic and paid digital campaignsBuild relationships with mainstream, multicultural and Chinese-language mediaAbout you4+ years' experience in strategic marketing, communications or brand managementExperienced and proficient at creating design collateral using design software such as Canva and Adobe Suite to finished art for print and presentationsDemonstrated understanding of Chinese Australian communities and Australia's multicultural landscapeStrong knowledge of both mainstream Australian and Chinese-language media and digital platformsExperience developing integrated marketing strategies that deliver measurable growthExcellent stakeholder management, writing and presentation skillsHighly proactive with the ability to identify and lead new opportunitiesOutstanding written and verbal communication skills in Mandarin and EnglishValid working with children check required
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📌 Marketing & Communications Coordinator (Melbourne)
🏢 Museum of Chinese Australian History
📍 Melbourne