Marketing & Business Development Coordinator – Part TimeMarketing & Business Development Coordinator – Part TimeMy Heart Cardiology | Melbourne & Macedon Ranges, VICPart-time : 2-3 days per week$***** per hour + superannuationAbout My Heart CardiologyMy Heart Cardiology is a growing specialist cardiology group providing comprehensive cardiovascular care across metropolitan Melbourne and the Macedon Ranges.We are looking for an energetic, commercially minded and highly personable Marketing & Business Development Coordinator to help drive the next phase of our growth.Our referral network spans a broad geographic area, and we are particularly focused on expanding our presence across Melbourne and throughout the Macedon Ranges and surrounding communities.
This role will therefore suit someone who enjoys being out in the community, meeting people and building relationships across different areas.This is not simply a social media or content creation role.
We are looking for someone who enjoys getting out into the community, building genuine qualified relationships and turning marketing initiatives into measurable growth.The RoleWorking closely with our cardiologists, Practice Manager and administrative team, you will develop and execute marketing and business development initiatives across My Heart Cardiology.A major focus will be developing and strengthening relationships with GP practices, healthcare professionals and other referral partners across metropolitan Melbourne, the Macedon Ranges and surrounding areas.The role will involve regular travel between different areas and GP practices, so a willingness to work across a broad geographic catchment is important.Your responsibilities will include:Developing and implementing MHC's marketing and business development strategyBuilding and maintaining strong relationships with GP clinics and other healthcare referrers across Melbourne and the Macedon RangesRegularly visiting GP practices across our target catchments to introduce MHC,



our cardiologists and our servicesIdentifying new geographic areas, referral opportunities and opportunities for practice growthPromoting MHC's clinical services and referral pathwaysOrganising GP education events, seminars, networking activities and practice visitsDeveloping targeted campaigns for new and existing MHC servicesPlanning, creating and managing engaging social media content across MHC's platforms, including educational, promotional and brand-building contentCoordinating digital marketing, email campaigns and website contentDeveloping high-quality marketing materials for patients, GPs and healthcare professionalsWorking with external suppliers, designers and other marketing partners where requiredTracking referral patterns, campaign performance and return on marketing investmentProviding regular reports on marketing activity, new referral sources and measurable growthHelping ensure the MHC brand is represented consistently and professionally across all channelsAbout YouWe are looking for someone who is confident, polished, proactive and comfortable representing a specialist medical practice in front of healthcare professionals.You will ideally have:Previous experience in marketing, business development, healthcare, pharmaceutical,



medical device or professional servicesExcellent interpersonal and relationship-building skillsStrong written and verbal communication skillsConfidence approaching and meeting GP clinics and other healthcare professionalsA willingness to travel regularly across metropolitan Melbourne and the Macedon RangesA valid driver's licence and reliable access to a vehicleA commercial mindset and an understanding that successful marketing should produce measurable resultsStrong organisational skills and the ability to manage multiple projects independentlyExperience with digital marketing, social media, email campaigns and content developmentThe ability to analyse data and assess the effectiveness of marketing initiativesA high standard of personal presentation and professionalismA relevant tertiary qualification in marketing, business, communications or a related fieldAn MBA or postgraduate qualification in business or marketing is highly regarded but not essential.Experience within healthcare is advantageous, but we are equally interested in exceptional candidates from other industries who can demonstrate strong business development and relationship‐building capability.What Success Looks LikeSuccess in this role will be measured by more than social media engagement.We want to see:Growth in new GP and healthcare referral relationshipsIncreased referrals from existing practicesExpansion of MHC's referral network across Melbourne and the Macedon RangesSuccessful promotion and uptake of MHC servicesEffective GP engagement and educational activitiesStronger awareness of My Heart Cardiology within our communitiesClear, measurable return from our marketing investmentWhy Join MHC?
This is an opportunity to join a growing specialist medical group where your ideas can translate directly into action.You will work closely with the owners and leadership team, have considerable autonomy, and play a meaningful role in shaping the future growth and profile of My Heart Cardiology.The position is initially approximately 2-3 days per week, with flexibility regarding the working arrangement for the right candidate.Remuneration: approximately $50 per hour + superannuation, depending on experience.My Heart CardiologySpecialist cardiovascular care, closer to home.
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📌 Marketing & Business Development Coordinator – Part Time (Melbourne)
🏢 My Heart Cardiology
📍 Melbourne