We're seeking a data-driven Performance Marketing Specialist to optimise paid media campaigns and deliver ROI for premium hospitality brands.
We're seeking a data-driven Performance Marketing Specialist to join our team at Merge.
As Australia's leading boutique agency specialising in hospitality and tourism, we're looking for someone who thrives on optimising paid media campaigns and delivering exceptional ROI for restaurants, bars, and luxury tourism businesses nationwide.
Location:
Near James Street, Brisbane | Flexible working arrangements | Competitive package
Job Description
Join the agency that's helped 300+ hospitality brands grow their revenue over the past 15 years.
We're the boutique marketing specialists behind some of Australia's most successful hospitality venues.
You will be responsible for developing and executing performance marketing strategies across paid media platforms for both new and existing clients.
Working autonomously, you'll lead client-facing strategic discussions, manage substantial advertising budgets ranging from $2K–$50K monthly, and use your deep analytical expertise to drive measurable business growth.
2+ years hands-on performance marketing experience managing paid media campaigns
Proven track record of managing significant advertising budgets
Expert-level knowledge of Google Ads, Meta Ads Manager, TikTok & LinkedIn Ads
Strong analytical skills with experience in Google Analytics (GA4), Google Tag Manager & conversion tracking
Demonstrated ability to develop data-driven strategies and translate insights into action
Excellent client-facing communication skills with ability to present strategies confidently
Experience with conversion tracking implementation including pixels, UTM parameters, and event setup




Self-motivated with autonomous working ability and strong project management skills
Comfortable working with Google Tag Manager, Looker Studio, and various ad platform APIs
Strategic Leadership
Develop comprehensive paid media strategies aligned with client business objectives
Lead client strategy meetings and quarterly business reviews
Provide strategic recommendations based on performance data and industry trends
Set realistic KPIs and forecasts based on historical data and market conditions
Paid Media Management
Plan, launch, and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms
Manage budgets and pacing across multiple platforms, ensuring spend aligns with monthly plans
Conduct audience research, competitive analysis, and market opportunity assessments
Implement advanced targeting strategies, bidding optimisations, and creative testing
Stay current with platform updates, beta features, and emerging advertising opportunities
Analytics & Conversion Tracking
Set up and maintain conversion tracking across all platforms and touch points
Implement and troubleshoot pixels, tags, and tracking parameters
Identify optimisation opportunities through deep-dive analysis
Reporting & Client Communication
Build comprehensive performance reports with actionable insights and clear recommendations
Present campaign performance and strategic direction directly to clients




Proactively communicate budget pacing, performance trends, and optimisation plans
Management
Work with creative teams to develop high-performing ad creative and landing pages
Provide direction on campaign assets, messaging, and offers
Mentor junior team members on paid media best practices
Contribute to agency growth through exceptional client results and retention
Why Join Merge?
Work with Premium Brands:
Manage campaigns for private resorts, luxury hotels, and award-winning restaurants
Meaningful Budgets:
Handle monthly media budgets ranging from $2K–$50K across diverse campaigns
Industry Immersion:
Visit venues, bars and restaurants, attend exclusive industry events
Fast-Growing Agency:
Join a rapidly expanding team with genuine career advancement opportunities
Prime Location:
Work near James Street, Brisbane, surrounded by the city's best establishments
Flexible Working:
Work-from-home options, team events, and a culture that values work-life balance
300 +
8,000 +
Campaigns Managed
15 +
Years Experience
50 K
Meet The Merge Team
You'll work alongside experienced digital marketing professionals managing premium hospitality brands across Australia.
Work with private resorts, luxury hotels, award-winning restaurants, and iconic venues.
Manage meaningful budgets for diverse campaigns across multiple platforms.
Industry Immersion
Experience the hospitality industry firsthand through venue visits and exclusive events.
You'll develop deep expertise in a lucrative niche market.
Join a rapidly expanding team with career advancement opportunities.
Enjoy versatile working arrangements and a prime Brisbane location near James Street.
#J-*****-Ljbffr

📌 Performance Marketing Specialist (Brisbane)
🏢 Merge
📍 Brisbane