Play a key role in supporting the Australian economy.
Discounted food, travel, entertainment, gym membership, staff parking and, + more.
Full-Time Perm Work | MR license required
Company
For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers' needs.
As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.
In recent years, we've seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.
In ****, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group.
Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.
About this Position
Do you enjoy being on the road, building strong customer relationships and achieving sales targets?
We are seeking a motivated and customer-focused Cash Van Sales Representative to join our team to drive our Peters Ice Cream sales.
This exciting role combines sales, customer service, merchandising and delivery, providing variety and autonomy every day.
Working within an established territory, you will be responsible for servicing customers, managing stock levels, driving sales growth and delivering outstanding customer experiences.
Key Responsibilities
Identifying sales opportunities and growing product distribution within existing accounts.
Maintaining accurate delivery,



sales and customer records using company systems
Acting as a professional ambassador for the business and providing a positive customer experience on every visit.
Replenishing stock and maintaining high merchandising standards in customer freezers and display areas
What We're Looking For
To thrive in this role, you will bring:
A genuine passion for food and people.
Hospitality or foodservice sales experience
The ability to read people, build rapport quickly and tailor your communication.
Comfort working to weekly rhythms and KPIs while still having the autonomy to run your day.
Resilience, resourcefulness and calm when the unexpected happens because it will
Strong CRM habits, planning skills and follow-through.
A flexible approach to hours
Hunger for relationships, solutions and growth.
No two days are the same, making this an ideal role for someone who enjoys independence, customer interaction and achieving results.
What Will Success Look Like After 6-12 Months?
Consistently achieve or exceed sales and volume targets.
Build solid, long-term relationships with customers and become their trusted point of contact.
Consistent rhythm of visits, CRM discipline and planning.
Strong margin, basket and new business growth.
Solid understanding of our products, suppliers and pricing.




Known as someone who gets things done with calm and care.
Customers feel the PFD experience through you.
You live our purpose: bringing people together through food.
What PFD is Offering the Successful Candidate
We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking).
As part of this position, we are also offering participation in an incentive programs.
Culture & Values
Customer Focus
Know your external and internal customers.
Gain and preserve their confidence because we can only be successful if our customers are successful.
Respect
Treat people at work and in the community as they would like to be treated.
Act safely, responsibly, and ethically.
Passion
Share the passion of making us a successful and dynamic company.
Let's celebrate successes.
Simplicity
Let's minimise the complications of doing business so customer services are on time, accurate and reliable.
Share ideas to improve our company.
Leadership
All of us can be leaders in our day to day working lives.
Bring out the best in yourself and the people around you.
Do what you say you are going to do.
As part of our recruitment process, do you consent to undergoing employment checks?
These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.
PFD Food Services is committed to being an Equal Employment Opportunity employer.
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