23rd September, 2026

Performance Marketing & AI Specialist

About DBG Health & Operations
At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege. Every day, millions of people rely on us for access to affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, we are a global-scale, privately owned organisation, powered by over 1,500 passionate professionals, united by a mission to help people feel better, live well, and thrive.

The Operations division brings together Information Technology, Supply Chain, Finance, the Project Management Office, and Scientific Affairs to support and enable all key divisions across the group. Operating at both strategic and operational levels, our operations team ensure seamless systems, robust governance, efficient supply chains, and scientific integrity, empowering DBG Health’s divisions to perform at their best and deliver exceptional outcomes for customers, partners, and patients alike.

About the Role

As the Performance Marketing & AI Specialist, you'll play a key role in driving customer acquisition and digital marketing performance while helping shape the future of AI-enabled marketing.

Working alongside the Performance Marketing Manager, you'll manage and optimise campaigns across key digital channels, with Meta as a core platform, using data-driven insights to maximise performance and commercial outcomes. You'll also champion the practical use of AI across the marketing team, identifying opportunities to streamline workflows, improve efficiency and enhance campaign execution through emerging technologies.

This is a hands-on role suited to an ambitious marketer who combines strong technical expertise with commercial thinking and a passion for innovation. You’ll thrive in an environment where you can move quickly, test new ideas,



take ownership and have a visible impact on business performance.

As our digital channels operate 24/7, you'll also share responsibility for weekend and public holiday campaign monitoring and optimisation to ensure campaigns continue to perform at their best.

Key Responsibilities

- Develop and optimise high-performing Meta acquisition campaigns, translating commercial objectives into data-driven strategies that drive customer growth and maximise return on investment.
- Manage end-to-end campaign execution, including campaign setup, budget management, audience targeting, testing, optimisation, and performance reporting across paid digital channels.
- Champion AI enablement across the marketing function by identifying, testing, and implementing practical AI tools and automated workflows that improve efficiency, decision-making, and campaign performance.
- Drive continuous experimentation by leveraging performance insights, AI-powered analysis, and creative testing to improve customer acquisition, engagement, and conversion outcomes.
- Monitor and analyse campaign performance, providing actionable insights and recommendations while ensuring accurate tracking, reporting, and high-quality campaign execution.
- Collaborate with cross-functional teams, including Creative, CRM, Data, Technology, and agency partners, to deliver integrated marketing initiatives and support 24/7 campaign optimisation across key trading periods.

Key Requirements

- 3+ years' experience managing and optimising performance marketing campaigns,



with strong hands-on expertise in Meta Ads Manager (Google Ads/SEM experience is highly regarded).
- Proven success delivering eCommerce and/or digital subscription acquisition campaigns, using data-driven strategies to achieve commercial KPIs and maximise return on investment.
- Demonstrated experience using AI, automation, or data tools to improve marketing performance, streamline workflows, and enhance campaign execution.
- Strong analytical, problem-solving, and commercial acumen, with the ability to interpret data, identify growth opportunities, and translate insights into action.
- Confident communicator with the ability to collaborate across Creative, Data, Technology, CRM, and agency partners, while making technical concepts accessible to non-technical stakeholders.
- Curious, innovative, and adaptable, with a passion for continuous improvement, emerging technologies, and working in a fast-paced, high-growth environment.

Benefits & perks:

- Competitive salary package and STIP program
- Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
- 12 weeks paid parental leave
- We are a values-driven business fostering a supportive and friendly team culture
- Enjoy the ability to work autonomously, empowering you to drive your own success.
- Convenient head office location close to public transport, cafes and restaurants
- Opportunity to grow your career across all divisions within DBG Health

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- chance employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

📌 Performance Marketing & AI Specialist (Melbourne)
🏢 DBG Health
📍 Melbourne