Job ad reference: ALT/1950924

Location Sydney, NSW

Job type Full Time

The Senior Manager, Marketing Transformation leads complex marketing and customer transformation engagements focused on operating model design, organisational effectiveness, ways of working, governance, process optimisation, and capability uplift.

The role helps clients modernise how marketing functions operate across people, process, data, governance, and enabling technology. This includes redesigning marketing operating models, improving planning and workflow effectiveness, strengthening cross-functional collaboration, and enabling more scalable and measurable customer and campaign operations.

The role combines strategic advisory, transformation leadership, and execution oversight. Senior Managers work closely with senior marketing, customer, digital, technology, and commercial stakeholders to shape practical transformation approaches that improve organisational performance and customer outcomes.

While the role is not primarily technology delivery focused, it requires strong understanding of the marketing technology ecosystem and how platforms such as DAM, CMP, workflow automation, CRM, and customer engagement technologies support modern operating models and enterprise marketing capability.

The role also contributes to account growth, proposal development, capability uplift, and multidisciplinary collaboration across Management Consulting, Experience Design, Martech Solutions, Technology Solutions, and Client Leadership teams.

Job Duties

- Build trusted relationships with senior client stakeholders across marketing, customer, digital, operations, and technology functions
- Advise clients on marketing operating model design, governance, capability maturity, organisational structure, and transformation priorities
- Lead strategic discussions on marketing effectiveness, planning processes, campaign operations, decision-making, and cross-functional ways of working
- Facilitate workshops, stakeholder alignment sessions, and transformation planning activities
- Translate complex organisational and customer challenges into practical transformation initiatives and implementation roadmaps
- Support clients through organisational change, adoption, and operating model transition
- Provide clear recommendations and executive-level communication throughout engagements
- Contribute to long‑term client growth through identification of strategic opportunities and advisory support

Delivery and execution

- Lead delivery of complex marketing transformation programs and workstreams focused on organisational design, governance, workflow optimisation, process redesign, and operational effectiveness
- Establish governance, delivery cadences, RAID management, reporting, and decision‑making frameworks
- Coordinate multidisciplinary teams across consulting, experience, martech, engineering, analytics,



and client stakeholder groups
- Drive alignment across marketing, customer, technology, legal, risk, and operational functions
- Support transformation initiatives involving marketing operating model redesign, content supply chain optimisation, campaign workflow transformation, and customer engagement process improvement
- Ensure transformation initiatives align to measurable business, operational, and customer outcomes
- Maintain high standards of delivery quality, documentation, and engagement hygiene
- Escalate delivery, organisational, stakeholder, or commercial risks early and propose practical mitigation strategies
- Support solution shaping, estimation, staffing, and transformation planning activities
- Apply and champion Credera delivery methodologies, governance standards, and operating rhythms

Commercial and business contribution

- Support Directors and Client Partners in shaping proposals, transformation approaches, commercial models, and statements of work
- Contribute to pipeline development through relationship building, opportunity identification, and pursuit support
- Maintain accurate forecasting across revenue, utilisation, staffing, and delivery timelines
- Support engagement profitability through effective scope, governance, and delivery management
- Identify opportunities for multidisciplinary expansion across strategy, customer, data, experience, and marketing capability domains
- Contribute to development of marketing transformation offerings, frameworks, operating model assets, and reusable IP
- Participate in thought leadership, market insights, and business development activities aligned to practice priorities

People leadership and development

- Lead multidisciplinary teams with clarity, accountability, and collaboration
- Coach consultants, managers, and emerging leaders through transformation delivery challenges and career development
- Provide structured and actionable feedback to team members
- Foster a culture of continuous improvement, delivery excellence, and knowledge sharing
- Support hiring, onboarding, mentoring, and capability development activities
- Create an environment where teams can raise issues early, test ideas, and learn from delivery experiences
- Contribute to strengthening Credera's marketing transformation and operating model capability across consulting and customer disciplines

Knowledge and skills

- Strong understanding of marketing operating models, organisational transformation, governance,



and business process design
- Experience leading enterprise marketing transformation or customer transformation initiatives
- Strong stakeholder management and executive communication capability
- Ability to structure ambiguous organisational challenges and translate strategy into practical execution
- Strong facilitation capability across senior stakeholder groups
- Commercially aware with robust estimation, forecasting, and delivery management capability
- Experience coordinating multidisciplinary teams across consulting, design, data, marketing operations, and technology
- Understanding of transformation governance, organisational change, and operating model implementation
- Strong analytical and problem‑solving capability
- Ability to balance strategic thinking with operational execution

Specialist skills, systems, platforms, or frameworks required

- Strong understanding of enterprise marketing ecosystems and how technology enables scalable marketing operations
- Exposure to Digital Asset Management (DAM), Consent Management Platforms (CMP), workflow automation, content operations, and campaign orchestration platforms
- Familiarity with marketing operating processes including planning, approvals, governance, content lifecycle management, and performance measurement
- Understanding of customer engagement platforms, CRM, marketing automation, and analytics ecosystems
- Experience working alongside marketing technology, customer data, and digital delivery teams
- Exposure to Agile ways of working, transformation frameworks, or change management methodologies preferred

Education and experience

- Significant consulting, transformation, or client‑facing advisory experience
- Proven experience leading marketing transformation, operating model, or organisational change initiatives
- Experience managing complex stakeholder environments across business and technology functions
- Exposure to commercial management including forecasting, estimation, and delivery margin support
- Experience operating at Senior Manager or equivalent level preferred
- Relevant certifications across Agile, change management, operating model design, or marketing capability frameworks desirable but not required

KPIs

- Client satisfaction and stakeholder relationship strength
- Delivery outcomes achieved against agreed scope, timelines, and objectives
- Engagement profitability and forecasting accuracy
- Contribution to account growth and pipeline development
- Billable contribution aligned to agreed utilisation target for the role
- Quality of governance, reporting, and risk management across transformation engagements
- Team leadership and capability development feedback
- Contribution to practice development, thought leadership, and reusable IP
- Participation in strategic pursuits and proposal development

#J-18808-Ljbffr

📌 Senior Manager, Marketing Transformation - Credera (Melbourne)
🏢 Omnicom Oceania
📍 Melbourne