Care & Co Media | South Melbourne | Hybrid

Lead the team. Carry a number. Build the next stage of our media business.

Care & Co Group is looking for a hungry, commercially sharp Sales Team Leader – Media & Partnerships to help drive the next stage of growth across our media and publishing portfolio.

This is a hands-on sales leadership role.

We aren't looking for someone who wants to sit above the sales team and manage spreadsheets. We want someone who can lead from the front - someone who loves selling, understands revenue, can coach others to perform and knows how to turn an audience and a client brief into a compelling campaign.

Our portfolio spans established digital platforms, print publications, industry media, content, lead generation and new publishing products across aged care, retirement, disability and the broader care economy.

And we're growing.

This is a wind-up role, not a wind-down role.

The opportunityYou'll lead a small sales team while also owning your own revenue target and key accounts.

You'll be expected to know where the team's revenue is coming from, what's sitting in pipeline, what is likely to close, where performance is falling short and what needs to happen next.

But just as importantly, we want someone who can help change the conversation with clients.

We don't want to sell banner ads because a banner happens to be available.

We want to understand what a client is trying to achieve and then build the right campaign around it — potentially combining digital, print, content, email, lead generation, partnerships and different Care & Co audiences.

That requires someone who genuinely understands media.

What you'll doYou'll

- Lead, motivate and coach a small media sales team while remaining an active salesperson yourself.
- Carry your own revenue target and personally develop new business.
- Take ownership of team revenue performance, pipeline, conversion and forecasting.




- Create a strong new-business culture and ensure the team is consistently prospecting rather than relying on inbound opportunities and renewals.
- Lead major pitches and help team members develop and close larger opportunities.
- Help move the team from selling individual advertising products to selling integrated campaigns and partnerships.
- Understand a client's objectives, audience and budget before recommending what we should sell them.
- Build campaigns across digital advertising, sponsored content, EDMs, social, print, lead generation, partnerships and other opportunities.
- Confidently sell digital using metrics including reach, impressions, engagement, CTR, audience behaviour and campaign performance.
- Understand how to sell the value of print using circulation, distribution, readership, environment, longevity and its role within a broader campaign.
- Identify opportunities to cross-sell audiences and products across the Care & Co portfolio.
- Work with marketing, editorial and design to develop compelling campaign concepts and proposals.
- Maintain strong CRM and pipeline discipline across the team.
- Bring ideas to the table about what we should be selling next.

Who we're looking forMedia sales experience is essential.

You may currently be a senior media salesperson, Senior Account Manager, Sales Team Leader, Group Sales Manager or agency-side commercial person ready for greater ownership.

You could come from a publisher, media owner, media agency, content agency, digital media company,



magazine or integrated advertising business.

We care less about your exact title and more about whether you can sell, lead and think commercially.

You'll ideally have

- A strong track record in B2B media or advertising sales.
- Experience selling both digital and print media.
- A strong understanding of digital campaign metrics and how advertisers assess performance.
- Experience selling integrated campaigns rather than individual placements.
- Experience coaching, mentoring or leading other salespeople.
- Solid new-business capability.
- An understanding of revenue targets, pipeline coverage, forecasting and conversion.
- Confidence pitching to marketing managers, agencies and senior decision-makers.
- Strong proposal and presentation skills.
- The ability to turn a loose client brief into a commercially strong campaign idea.

- Most importantly, you're driven, hungry and smart. You notice opportunities. You pick up the phone. You follow up. You know your numbers. You don't wait for someone else to create the sales strategy or hand you a perfectly qualified lead.

And when someone on your team isn't converting, you get alongside them and help work out why.

Why Care & Co?We already have established brands, audiences and long-standing client relationships.

What we're doing now is building a much more sophisticated commercial model around them.

We're developing new products, growing our media portfolio and creating better ways for advertisers and partners to reach highly valuable consumer and professional audiences.

There is a strong foundation here - but there is also a lot still to build.

For the right salesperson, that's the exciting part.

If you're looking for a role where you can sell, lead, build and genuinely influence the commercial direction of a growing media portfolio, we'd love to hear from you.

📌 Sales Team Leader - Media & Partnerships (Melbourne)
🏢 Care u0026 Co Group
📍 Melbourne