ABOUT YOU The role of Senior Marketing Manager entails driving the success of Untitled Group’s festival and tour related marketing campaigns.

You'll thrive in this fast-paced role if you love building strategy from the ground up, managing cross-functional teams, and turning bold campaign ideas into major festival moments. It's a role with real autonomy, where your work shapes how audiences experience some of the most iconic festivals and events in Australia. Part of the day-to-day will look like increasing brand awareness, generating leads, driving sales, improving customer retention and creating innovative and inspiring content ideas and campaigns.

This is a role where your impact compounds. Every campaign you plan, execute and refine lifts not just your own results, but the performance of the wider team around you. Success in this role relies heavily on strong marketing, management and organisational skills, with a high level of autonomy and accountability.

ABOUT US

Untitled Group is Australia’s largest independent music and events company, and the team behind festivals including Beyond The Valley, Wildlands, Ability Fest, and Pitch Music & Arts. Beyond our flagship festivals, we also work across artist touring, artist management and operate a booking agency.

Based in Windsor, we’re a qualified yet fun-loving crew. Our purpose is to create unforgettable experiences that leave a lasting, positive impact on people’s lives. By joining our team, you’ll play a direct role in bringing that purpose to life. And of course, you’ll have the opportunity to attend the very festivals and events we create.





HERE’S WHERE YOU’LL BE SPENDING YOUR TIME:

- Leading the Campaign Manager/s, and overseeing the creation of campaign materials ensuring they are consistent with Untitled’s vision, mission and goals.
- Managing the budget that has been allocated for each campaign, ensuring that materials and resources are used efficiently and effectively.
- Working with the team to brainstorm, plan, and develop new campaign ideas to make informed decisions about adjusting campaign strategies and tactics.
- Collaboratively devising strategy and executing campaign rollouts successfully, and monitoring campaign momentum.
- Reporting on campaign results & metrics.
- Digital Marketing across major paid and organic social, search and streaming platforms - including but not limited to META Ads Manager, Google, Tiktok and Spotify.
- Reacting and acting to ensure optimum sales, CPA, ROI and KPIs are met or exceeded.
- Evaluating EDMs and audiences, based on audience management, template creation, monitoring and reporting.
- Ensuring understanding and accountability of actions and timelines on all marketing plans with all appropriate partners through.
- Scheduling social media posts and monitoring ad campaigns for others as well as own campaigns.




- Learning to drive continuous improvement by experimenting with new ideas and testing different approaches.
- Staying informed and adapting your marketing strategies based on emerging opportunities and technologies helping Untitled Group capitalise on industry trends.
- Reinforcing Untitled Group's brand image and messaging, helping maintain a strong and recognisable presence across every campaign.
- Implementing marketing strategies and campaigns.
- Supports social media efforts to promote events, content marketing, and campaigns.
- Assisting in the creation of graphics for marketing materials in collaboration with the Design team.
- Preparing and delivering presentations.

WHAT YOU BRING:

- Minimum 2 Years Experience in Entertainment Industry (Music Events, Sporting Events, Art Galleries etc);
- Minimum 5-7+ years in Marketing
- Organisation;
- Time management;
- Communication skills;
- Leadership/management skills;
- Commercial mindset;
- Business administration and reporting;
- People skills;
- Administration skills;
- Technology: Social platforms (organic and paid), Excel, Canva;
- Attention to detail;
- Organised;
- Problem solver;
- Creative;
- Proactive.

Untitled values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and/or minority backgrounds to express your interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.

📌 Senior Campaign Manager (Melbourne)
🏢 Untitled Group
📍 Melbourne