Company Description Magic is a technology platform that serves as the front desk for beauty and wellness businesses, including salons, barbers, makeup artists, nail, lash and brow studios, and spa and skin clinics. It provides online booking, deposits, reminders, client messaging, and payment processing in one system, tailored to each business’s services and client workflows. Magic’s Autopilot feature supports revenue growth within owner-defined rules, while AI-drafted replies reflect the business’s unique voice.

Client data remains owned by the business and can be exported, with payments processed via Stripe. Magic is created by ForeFront Labs Pty Ltd, an Australian company, and offers free migration and setup for its first 100 businesses.

Role Description The Social Media Manager role is a part-time, on-site position based in Gold Coast. This role involves planning, creating, and publishing content across social media platforms to build brand awareness and engage beauty and wellness professionals and their clients.

The Social Media

Manager will manage the content calendar, optimize posts for reach and engagement, respond to comments and messages, and monitor community sentiment.



Day-to-day responsibilities include collaborating with internal stakeholders to align social content with product updates and campaigns, analyzing performance metrics, and adjusting strategies based on insights. The role also includes staying current with social media trends and best practices relevant to technology and beauty/wellness audiences.

Qualifications

- Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience growing and engaging audiences across major platforms.
- Effective Communication and Writing skills, including the ability to create explicit, engaging, and brand-aligned messaging.
- Ability to develop and execute a Content Strategy for social channels, including planning themes, campaigns, and posting schedules.
- Experience using social media analytics tools to track performance, report results, and refine content and posting strategies.
- Familiarity with beauty, wellness, or SaaS/tech sectors is advantageous.
- Comfort working on-site in Gold Coast and collaborating with cross-functional teams.
- Relevant education or training in marketing, communications, digital media, or a related field is beneficial.
- Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a part-time role.

📌 Social Media Manager (City of Gold Coast)
🏢 Hey Magic
📍 City of Gold Coast