05 Oct
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Evrland
|
Melbourne
Job Description
Senior Creative Marketing Specialist – Beauty Brand n
Senior Creative Marketing Specialist – Beauty Brand
Content Creation n
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Strategy | Advanced Klaviyo | Copywriting | Wholesale
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Ecommerce | Remote | $45
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Negotiable
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Super | *****
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Hours
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Great marketing needs both ideas and execution.
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We're looking for an
experienced creative marketer
who can take a business priority, find the right angle and turn it into strong marketing that actually gets executed.
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You can think strategically — but you also love doing the work.
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You can plan the campaign, write the copy, create the content, build the email, launch it, review the results and improve from there.
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You don't need every email, CTA or piece of content mapped out for you.
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That's how we want marketing to work at Evrland.
Help Grow a Fast-Growing Australian Fragrance Brand n
Evrland is an Australian fragrance brand creating luxury fragrances inspired by iconic scents — making them accessible without compromising on quality.
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We create a premium experience across every touchpoint — from our fragrances and packaging to our imagery, content, retailer relationships and ecommerce experience.
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Wholesale is a major part of our business, with a rapidly growing network of stockists across Australia alongside our direct-to-consumer channel.
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Behind the brand is a small, friendly, founder-led team. We move quickly, use technology and AI heavily, care about great creative and give capable people room to take ownership.
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We're now looking for someone to help drive the next stage of our marketing growth.
About the Role n
This is a
hands-on creative marketing role with real ownership.
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You'll work from high-level priorities such as:
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Product launches
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Wholesale campaigns
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Seasonal opportunities
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Ecommerce priorities
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Key products or ranges we want to feature
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From there, you'll build the marketing approach and execute it.
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You'll determine the strongest angle, messaging, CTA, email plan, supporting content and creative required — without needing every detail mapped out for you.
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Important: A SEEK application alone will not be considered.
What You'll Be Doing n
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Planning ongoing wholesale and ecommerce marketing activity
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Developing and executing product launch campaigns
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Creating Klaviyo campaigns from concept through to final send
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Writing conversion-focused copy, hooks, subject lines and CTAs
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Creating social posts, carousels, stories and short-form video
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Creating and adapting visual content using existing brand imagery and assets
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Curating mood boards and campaign visual directions
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Editing short-form video in CapCut
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Creating and updating relevant Shopify content
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Identifying missing campaign assets and proactively organising what is needed
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Reviewing campaign performance and using the data to improve future activity
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Identifying marketing opportunities rather than waiting for a task list
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Copywriting + Creative Instinct Matter n
We need someone who understands more than how to make content look good.
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You know how to find a strong angle, create a hook, understand customer motivation and turn a product or business objective into compelling marketing.
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You also have a
robust visual eye
and can create polished content within an established brand style.
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You do not need to be a specialist graphic designer or packaging designer.
Wholesale + Ecommerce n
You'll create marketing for both
retail stockists and direct consumers
, with wholesale forming a significant part of the role.
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You need to understand that the messaging, offers, objections, calls to action and buying journey are different for each audience.
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Previous wholesale or B2B marketing experience is highly regarded.
Strong Technical Skills Are Essential n
You'll need strong hands-on capability with:
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Klaviyo — advanced skills required
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Shopify
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Figma
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Canva
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CapCut
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Copywriting
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Content creation
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Campaign planning
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Marketing analytics
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AI-assisted marketing workflows
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Working knowledge of
Photoshop and/or Illustrator
is an advantage but not essential.
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You should be highly capable with technology and comfortable learning new tools quickly.
AI + Digital Marketing n
We use AI extensively and want someone who already sees it as part of a modern marketing workflow.
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You should be highly proficient using AI for ideation, copy development, research, campaign creation and content workflows.
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Experience creating high-quality
AI-generated imagery or video
is a significant advantage.
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Strong
Meta Ads creative and strategy experience
is also highly regarded, but not essential.
The Type of Person Who Will Thrive Here n
You're commercially minded and creative.
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You can take a high-level objective and work out what needs to happen next.
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You don't wait for every detail to be assigned.
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You're comfortable making decisions, solving gaps and working independently.
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You care about both the quality of the creative and whether the campaign actually performed.
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Experience in beauty, fragrance, fashion, cosmetics or another highly visual consumer category would be particularly valuable.
Grow With Evrland n
We're looking for someone who wants this to become a meaningful long-term role.
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The position will begin at approximately
*****+ hours per week
, with consistent weekly hours and scope to increase as the business grows.
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We want to invest in the right person, give them increasing ownership and have them grow with Evrland.
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The successful candidate will initially be engaged on a
casual basis
, with the opportunity to move into a permanent arrangement as we establish the right long-term fit.
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As the marketing function grows, there is also scope for the role to expand through increased hours or greater responsibility.
Pay n
Hourly rate $45+ negotiable based on experience + superannuation.
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For an exceptional candidate with particularly strong and relevant creative marketing, Klaviyo, copywriting and content experience, we're open to discussing the right rate.
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#J-*****-Ljbffr
📌 Senior Creative Marketing Specialist - Beauty Brand (Melbourne)
🏢 Evrland
📍 Melbourne