Job Description
Floral Interiors is a proudly family-owned Australian business and a leading supplier of premium artificial flowers, plants, trees, pots, vases and decorative pieces.
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For over 30 years, we've partnered with Australia's leading retailers, florists, garden centres, interior designers and commercial businesses. As a predominantly wholesale business, marketing plays an important role in how we connect with our trade customers, showcase our products and continue to grow our brand.
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We're looking for a
creative, hands-on Digital Marketing & Brand Specialist
to bring fresh energy, ideas and organisation to our marketing.
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You'll have a strong visual eye, a genuine passion for interiors, styling and content creation, and the ability to transform products and ideas into beautiful, engaging content across social media, EDMs and digital channels.
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This is a hands-on role for someone who enjoys being involved from the initial idea through to the finished campaign.
KEY RESPONSIBILITIES n
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Build and manage a structured annual marketing calendar aligned with product launches, seasonal campaigns and key trade moments.
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Develop social-first concepts, including creative ideas, scripts, copy, carousels, graphics, reels and short-form video.
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Lead photo shoots from start to finish, including mood boards, styling, props, product selection, creative briefs, location sourcing, on-set coordination, feedback and final assets.
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Develop and manage EDM campaigns from concept through to scheduling and send, ensuring strong creative and consistent messaging across all digital channels.
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Own and manage our Instagram and Facebook presence, including planning, content creation, scheduling, posting and community engagement.
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Bring your visual eye to styling, photography and video, creating reels, styling clips, behind-the-scenes content and other engaging short-form content.
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Collaborate with our buyers, designers, photographers and external creative partners to produce compelling, on-brand content.
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Develop clear creative briefs for external partners and ensure assets are delivered on time and to the required standard.
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Assist with updates to our wholesale website, including imagery, product information, specifications and new product launches.
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Monitor campaign and social performance, using insights and analytics to continually improve content and results.
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Stay across emerging social media, content and digital trends and identify opportunities to grow our brand presence and strengthen our position within the trade market.
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Contribute creative ideas that improve the customer experience and support broader business and commercial goals.
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WHAT SUCCESS LOOKS LIKE n
In your first 30 days:
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Our content calendar, reporting rhythm, responsibilities and deadlines are clear and operating effectively.
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At least 90% of approved content and production milestones are delivered on time, with minimal follow-up required.
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Content quality, organic engagement and social traffic show measurable improvement against agreed benchmarks.
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You proactively contribute ideas that elevate our customer experience, strengthen our visual identity and bring fresh energy to the brand.
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Marketing activity is organised, consistent and aligned with product launches and business priorities.
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SKILLS & EXPERIENCE n
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Demonstrated experience managing social media platforms, particularly Instagram and Facebook, with a strong understanding of content performance and audience engagement.
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Experience with EDM and CRM platforms, including audience segmentation, campaign creation, scheduling and reporting.
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Strong content creation skills, with a natural eye for composition, styling, photography and visual storytelling.
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Hands-on experience creating social content, including reels,



short-form video, carousels, graphics and stories.
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Experience using creative platforms such as Canva, Adobe Creative Suite, Figma or similar visual content creation platforms.
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Experience editing short-form video using CapCut, Premiere Pro or similar tools.
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A robust understanding of current social and digital trends, with the judgement to interpret them in a way that feels relevant to a premium brand.
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Practical experience using AI tools to improve creativity, efficiency and workflow - with the judgement to enhance, rather than replace, great creative thinking.
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Excellent written, visual and verbal communication skills, with exceptional attention to detail.
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Strong organisational skills and the ability to manage multiple campaigns, projects and deadlines.
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A creative and proactive approach, with the confidence to generate ideas and bring them to life.
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A collaborative nature, with the ability to work effectively with internal teams and external creative partners.
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A willingness to take ownership, be adaptable and contribute beyond your immediate responsibilities when required.
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Experience within interiors, homewares, lifestyle, fashion or another visually led industry would be highly regarded.
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Applicants must be eligible to work in Australia.
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A portfolio or examples of relevant content and campaign work will be requested as part of the application process.
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LOCATION & HOURS n
Location: Melbourne Head Office & Showroom, Keysborough
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Employment: Full-time preferred, with flexible arrangements considered for the right candidate.
WHY JOIN FLORAL INTERIORS? n
You'll be joining an established Australian family business with a strong reputation in the interiors and trade industry, where creativity, product and design are at the heart of what we do.
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This is an opportunity to have genuine creative input, work closely with the leadership team and help shape how Floral Interiors is presented across social, digital and trade channels.
#J-*****-Ljbffr

📌 Digital Marketing & Brand Specialist (Melbourne)
🏢 Floral Interiors
📍 Melbourne