Our client is one of Australia's best-known fashion brands, part of a leading retail group. It has a large store network and an online business trading across multiple international markets. Online growth is a priority across the whole group, and this role sits at the centre of it.
You will report directly to the Head of Marketing & Brand and work closely with the General Manager. You'll lead, shape and own end-to-end eCommerce trade and digital performance across all regions. You will set the direction for the customer journey and site merchandising, and lead a high-performing team of six across two streams:
Digital:
performance marketing, SEO and email
eCommerce:
online trading and site merchandising
The opportunity
Our client is one of Australia's best-known fashion brands, part of a leading retail group. It has a large store network and an online business trading across multiple international markets. Online growth is a priority across the whole group, and this role sits at the centre of it.
You will report directly to the Head of Marketing & Brand and work closely with the General Manager. You'll lead, shape and own end-to-end eCommerce trade and digital performance across all regions. You will set the direction for the customer journey and site merchandising, and lead a high-performing team of six across two streams:
Digital:
performance marketing, SEO and email
eCommerce:
online trading and site merchandising
Why now
This is a rare moment to join. The business is starting a significant digital transformation, with major platform, CRM and loyalty projects on the roadmap. The right person will have real influence over how the brand trades online for years to come.
What you'll do




Set and deliver the digital and eCommerce strategy in line with brand and commercial objectives
Own online trading performance, including sales, gross profit, active customer growth, traffic, conversion and frequency
Shape the end-to-end customer journey and lead site merchandising to lift conversion and average order value
Lead performance marketing, SEO and email to drive acquisition, retention and customer value
Play a key leadership role in the digital transformation program, including platform and CRM projects
Lead integrated trade and promotional plans across online channels
Turn data and web analytics into clear, actionable insight
Work with buying, marketing, supply chain, store operations, customer service, and group Digital Product and IT teams
Build, coach and develop a high-performing team with a strong focus on results and culture
About you
A senior digital or eCommerce leader, with direct reports across digital and eCommerce
Strong performance marketing expertise across paid media, SEO and email
Proven commercial acumen, including managing a digital P&L; and delivering against sales and profit targets
Shopify experience is highly regarded, and so is a background in re-platforming or digital transformation
Experience with CRM and CDP platforms, with Bloomreach a bonus
Data-led and curious about the "why" behind customer behaviour
A confident influencer who builds robust relationships across the business
What's on offer
$180,000 to $200,000 + super
Hybrid working
State of the art office facilities, equipped with an onsite gym, cafes and subsidised childcare
Discounted health and travel insurance
Up to 50% off across the group's full portfolio of brands
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📌 Global Ecommerce Manager (Melbourne)
🏢 Jivaro
📍 Melbourne