Job Description
Love sales. Love people. Love seeing a team win.
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We're looking for a commercially driven Sales & Membership Growth Manager to lead the next stage of growth at our womens only Fernwood Fitness club.
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This is not a role for someone who simply wants to manage the day-to-day operation of a gym.
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We're looking for someone who loves a target, understands how to turn enquiries into members, knows how to coach a team to perform, and understands that real growth comes from both
winning new members and keeping the members we already have
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What you'll own
Membership growth
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You'll be accountable for growing our active membership base and driving consistent net member growth.
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You'll manage the sales pipeline from first enquiry through to appointment, club tour, follow-up and membership conversion.
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You won't just manage sales from a spreadsheet — we want a leader who is comfortable getting involved, speaking with prospects and
selling from the front
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Sales performance
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You'll know your numbers.
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Leads. Appointments. Show rates. Conversion. Follow-up. New memberships. Cancellations. Saves. Net growth.
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You'll use those numbers to identify opportunities, coach the team and keep everyone focused on the actions that drive results.
Member retention
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Getting someone to join is only the beginning.
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You'll work with the team to create a club experience that makes members want to stay, identify members at risk of leaving and actively manage cancellation saves and retention initiatives.
Team leadership
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You'll set clear expectations, coach the team,



celebrate wins and help people become more confident at having sales conversations.
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We're looking for someone who can create accountability without losing the supportive culture that makes Fernwood special.
Member reviews and advocacy
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Happy members are one of our strongest marketing tools.
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You'll build easy processes to encourage member feedback, generate genuine club reviews and turn great member experiences into stories that help other women take their first step.
Social media content
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You don't need to be a professional content creator.
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But you do need to be comfortable picking up a phone and capturing what makes the club great — member success, community, events, staff, training and everyday moments inside the club.
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The goal is simple: show prospective members what it feels like to be part of our community.
Who we're looking for
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You might already work in fitness — but you don't have to.
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We're more interested in your ability to sell, lead and deliver results.
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You may come from fitness, health and wellness, membership sales, recruitment, real estate, automotive,
telecommunications,
high-performing retail or another target-driven sales environment.
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What matters is that you can demonstrate:
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A strong track record of achieving or exceeding sales targets
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Confidence converting leads into customers or members
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Excellent follow-up and pipeline management
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The ability to coach and motivate a team
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Strong commercial awareness and comfort working with KPIs
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A genuine interest in member experience and retention
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Confidence communicating with people from all walks of life
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Initiative, energy and personal accountability
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Comfort creating simple, authentic social media content
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A desire to make a measurable difference to the performance of the club
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The person who will thrive here
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You're competitive, but people-focused.
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You enjoy achieving targets, but you understand that great sales come from listening, building trust and helping someone make the right decision.
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When results aren't where they need to be, you don't wait for someone else to fix them.
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You look at the numbers, work out what's happening and take action.
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And when the team succeeds, you make sure they know it.
Why Fernwood?
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Fernwood has been helping women improve their health, fitness and wellbeing for more than 30 years.
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Our clubs are about more than exercise. They are communities where women can build confidence, improve their health, work towards their goals and feel supported along the way.
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For the right person, this role is an opportunity to combine commercial performance with genuine impact.
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You'll have a clear growth objective, the ability to influence the result and a performance incentive that rewards you for achieving it.
#J-*****-Ljbffr

📌 Sales Manager-Fernwood Fitness Melton (Victoria)
🏢 Fernwood Fitness Pty
📍 Victoria