Job Description
n
Help scale one of the world's most innovative AgTech businesses.
n
At eShepherd, we're transforming the future of livestock farming through world-first virtual fencing technology. Backed by Gallagher's 85+ years of innovation, eShepherd combines the pace and ambition of a high-growth venture with the support of a global organisation.
n
As demand continues to grow across Australia, New Zealand and international markets, we're looking for a Digital Marketing Lead to drive the next phase of our growth journey.
n
n
n
The Prospect
n
As Digital Marketing Lead, you'll own the digital engine that powers customer acquisition, lead generation and engagement across our international markets.
n
You'll work at both a strategic and hands-on level, developing growth initiatives, optimising digital performance and helping build scalable programmes that support global expansion.
n
Working closely with marketing colleagues, regional teams, external partners and business leaders, you'll ensure our marketing investment delivers measurable commercial outcomes.
n
This role is ideal for someone who enjoys balancing strategy with execution and is motivated by building, improving and scaling digital capability within a growing business.
n
What You'll Be Doing
n
n
n
n
n
Develop and execute eShepherd's global digital marketing strategy
n
n
n
n
n
n
Drive customer acquisition through paid media, SEO, conversion optimisation, and digital campaigns
n
n
n
n
n
n
Manage agency and platform partnerships to ensure maximum performance and return on investment
n
n
n
n
n
n
Use data, analytics, and experimentation to improve lead quality,



pipeline contribution, and growth outcomes
n
n
Partner with agencies and technology providers to maximise performance and innovation
n
n
n
n
n
n
Work closely with regional marketing teams to enable consistent, scalable growth programmes worldwide
n
n
Identify emerging opportunities across digital platforms, marketing technology and AI-enabled solutions:
n
n
Initially, this will look like
n
n
n
n
n
Assessing current digital performance and identifying the biggest growth opportunities across markets
n
n
n
n
n
n
Optimising paid search, social, website, and lead generation activities to improve customer acquisition
n
n
n
n
n
n
Strengthening marketing automation capabilities to enhance lead nurturing and lifecycle engagement
n
n
n
n
n
n
Building actionable dashboards that connect marketing performance to commercial outcomes
n
n
n
n
n
n
Developing scalable playbooks that can be replicated as new regions launch
n
n
The Fit
n
n
n
n
n
You'll bring a combination of strategic thinking, commercial acumen and strong digital marketing expertise.
n
You'll likely come from a digital marketing, growth marketing,



demand generation or customer acquisition background and have a track record of delivering measurable business results.
n
To succeed, you'll bring:
n
n
n
n
n
Proven success driving customer acquisition, lead generation and growth through digital channels
n
n
Experience across paid media, SEO, website optimisation, CRM and marketing automation
n
n
Strong analytical capability with the ability to turn data into actionable insights
n
n
Experience working across multiple markets, regions or customer segments
n
n
Confidence influencing stakeholders and managing external partners
n
n
A proactive, curious and results-focused mindset
n
n
Experience in a growth-stage, technology, SaaS or innovation-led business would be advantageous
n
n
Why eShepherd?
n
n
n
n
n
Competitive salary and performance-based incentives.
n
n
n
n
n
n
A predominantly office-based role with flexibility and autonomy.
n
n
n
n
n
n
The excitement of a scaling company with 88 years of Gallagher innovation and stability.
n
n
n
n
n
n
Career growth opportunities as we scale globally.
n
n
n
n
n
n
Tools and technology that support your success.
n
n
n
n
n
n
Supportive team culture focused on collaboration and practical problem-solving.
n
n
n
n
n
n
Employee Assistance Program and wellbeing initiatives.
n
n
If you're passionate about agriculture, sales, and technology that is reshaping livestock farming, we'd love to hear from you.
n
Applications will be reviewed as they are received, and the role may be filled before the closing date.
n
n
n

📌 Digital Marketing Lead (Melbourne)
🏢 Gallagher
📍 Melbourne