Marketing Specialist – eCommerce, Digital & Brand

$85,000–$100,000 + superannuation | South Melbourne

Are you passionate about health, wellness and longevity?

Are you a hands‑on marketer who loves variety, takes ownership and knows how to turn an idea into action?

Masseuse Health Co is looking for an experienced Marketing Specialist to join our growing marketing team and help bring our brands, products and campaigns to life.

This is a varied, hands‑on role spanning campaigns, eCommerce, digital, content, social media, email, SMS, product launches, partnerships and events.

You’ll work alongside a talented team of marketing specialists while taking ownership of your own projects from idea through to execution.

If you’re proactive, resourceful, digitally savvy and the kind of person who sees a challenge and thinks “I’ll figure it out”, you’ll thrive here.

About Masseuse Health Co

Masseuse Health Co is a leader in the Australian wellness industry, helping people live longer, healthier and happier lives through products including massage chairs, saunas, ice baths and red light therapy.

We work with leading athletes, ambassadors and influencers, including Olympic icon Michael Klim, boxing champion Lester Ellis, AFL star Jack Crisp and cricketer Mitch Owen.

With a growing portfolio of brands and an expanding presence across Australia and the USA, it’s an exciting time to join our team.

Our values guide how we work:

- Create Happiness!

- Be honest, speak up, listen hard!

- Create solutions and own them!

- Make the world better!

- Hustle hard until we win!

The Role

No two days will look exactly the same.

This is a fully on‑site role based at our South Melbourne office, where you’ll collaborate closely with our marketing team five days a week.

One day you might be coordinating a new product launch or briefing creative. Next, you could be building an EDM, updating a landing page, researching competitors, organising a content shoot or helping bring an event to life.

You’ll have the opportunity to work across the full marketing mix while collaborating with our internal marketing team, agencies, creatives, ambassadors and other partners.

You’ll be trusted to take ownership, solve problems and keep projects moving without needing step‑by‑step instructions.

Campaigns & eCommerce

Plan and execute marketing campaigns, promotions and product launches across multiple brands and channels.

Manage website and eCommerce updates including products,



landing pages, imagery, pricing and promotions, while contributing to SEO, SEM, analytics, conversion and optimisation initiatives.

Content, Copy & Social

Create and coordinate engaging, on‑brand content across websites, social media, EDMs, SMS, advertising, brochures, product guides and other marketing collateral.

Plan social activity, brief and coordinate creative assets, and use tools such as Canva and Adobe Creative Suite to bring ideas to life.

Email, SMS & Digital

Build, test and deploy email and SMS campaigns, including segmentation, QA and optimisation.

Support digital marketing initiatives designed to improve customer acquisition, engagement, conversion and retention.

AI & Marketing Technology

Use ChatGPT, Claude and other AI tools to accelerate research, ideation, copywriting, competitor analysis, campaign development and problem‑solving.

You’ll be encouraged to explore smarter ways to use AI, automation and emerging marketing technology to improve how we work and the results we deliver.

Influencers, Content & Partnerships

Coordinate influencer and ambassador partnerships, customer testimonials, content shoots and video production.

Work with agencies, designers, photographers, videographers and other partners to deliver high‑quality content and campaigns.

Product Launches & Events

Collaborate with product, sales, customer service and operations teams to successfully bring new products and campaigns to market.

Help deliver trade shows, roadshows, pop‑ups, product demonstrations and other events, coordinating creative, collateral and logistics.

Research & Performance

Keep an eye on competitors, customer behaviour and emerging marketing trends to identify new opportunities and ideas.

Coordinate agencies, suppliers and external partners, monitor marketing performance and help ensure everything we put into market is accurate, compliant and consistent with our brands.

Why You’ll Love Working Here

We work hard, move fast and like to enjoy ourselves along the way.

You’ll join a dynamic marketing team of 10+ in our South Melbourne office,



conveniently located right next to South Melbourne Market.

Here’s what you can expect:

- $85,000–$100,000 + superannuation

- A fantastic South Melbourne location, surrounded by great cafés, food and everything the market has to offer

- Monthly team events and lunches

- Access to our wellness products — and yes, you can enjoy a massage every day

- Exposure to a broad range of brands, channels and exciting product launches

- The freedom to take real ownership of your work and bring your ideas to life

- Opportunities to develop your skills across digital, eCommerce, content, AI and emerging marketing technology

- A collaborative team where people are encouraged to speak up, solve problems and make things happen

What You’ll Bring

We’re looking for someone who combines creativity with execution. You don’t need to be a specialist in everything, but you should be confident working across multiple areas of marketing.

You’ll ideally bring:

- Proven experience in marketing, digital marketing, eCommerce or a similar generalist marketing role

- Broad experience working across multiple marketing channels and projects

- A proactive, solutions‑focused mindset and the confidence to take ownership

- Strong project management, organisational and communication skills

- Exceptional attention to detail

- Experience with websites, social media, digital content, email and SMS marketing

- Confidence using Canva, Adobe Creative Suite, Figma or similar creative tools

- Practical experience using AI tools such as ChatGPT and Claude

- The ability to work at pace, prioritise effectively and manage multiple projects and stakeholders

- A genuine interest in health, wellness, fitness and longevity

Experience with Shopify, SEO, SEM, Google Analytics, influencer marketing, paid advertising, events, marketing automation or video production will be highly regarded — but we don’t expect you to be an expert in every area.

Ready to Shine?

If you’re a hands‑on marketer who loves variety, embraces AI and current technology, and enjoys turning ideas into action, we’d love to hear from you.

You’ll have the opportunity to work on exciting brands and products, develop across multiple areas of marketing and make a genuine impact as we continue to grow.

If you see a goal and think “I’ll figure out how to make that happen”, you could be exactly who we’re looking for.

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📌 Marketing Specialist – eCommerce, Digital & Brand (Melbourne)
🏢 Masseuse Massage
📍 Melbourne