Spirit of Tasmania is widely recognised for its important role in Tasmania’s tourism industry and contribution to the state’s visitor economy, connecting visitors with Tasmania through a world-class passenger and freight service. Since its inception, Spirit of Tasmania has continued to grow through its commitment to safety, reliability and modernisation, delivering an exceptional travel experience and supporting tourism and economic development across Tasmania.
Reporting to the Executive General Manager Marketing, the Campaigns Manager is responsible for planning and delivering Spirit of Tasmania’s integrated campaign and acquisition strategies. Working closely with creative and media agencies and internal stakeholders, you will lead the development and delivery of campaigns across channels, including TV, digital, social, radio, outdoor and print. You will also co-ordinate campaign content production including video and photo shoots, ensuring activity is delivered on time, on budget and to a high standard.
The successful candidate will have substantial experience in a senior marketing or advertising role, with strong expertise in campaign planning, developing campaign briefs, media planning and creative development. You will be collaborative, enjoy working as part of a dynamic team and bring a proactive approach, strong communication skills and the ability to adapt quickly according to priorities.
With new-generation vessels and a new terminal facility in Devonport commencing operations soon, this is an exciting time to join our team to deliver our growth strategy.
Our Recruitment Commitment
We are committed to fostering an inclusive culture that values, promotes and benefits from diversity. We embrace and celebrate diversity and welcome all applications. We recognise that everyone is unique, and that you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make adjustments to the recruitment process to support you, please reach out and let us know.