Job Description

Sydney Olympic Park, New South Wales 2127, Australia

Full-time Contract Associate Description Social Media Producer - Maternity Cover (12 months fixed term) n

Run the feed that fuels Australia's off-grid addiction.

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This isn't about sitting in an office scheduling corporate graphics three weeks in advance. This isn't about generic stock images.

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And it's definitely not for someone who just scrolls without understanding what actually stops people in their tracks.

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At 4WD Supacentre, home of Adventure Kings, we're building Australia's biggest and most active outdoor content community. To keep leading the pack, we need a fast-moving, highly creative Social Media Producer who knows how to spot trends, build an unstoppable community, and turn 4WDing, camping, and off-grid passion into high-converting, viral content across every major feed.

Why This Role Is Different n

You won't just be a "page admin." You'll be:

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- The heartbeat of our digital community across Facebook, Instagram, TikTok, YouTube Shorts, and emerging platforms.
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- The creative engine turning product launches, track trips, customer builds, and outdoor banter into scroll-stopping social content.
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- The trend authority who understands algorithm shifts and knows how to jump on viral moments before they pass.
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What You'll Actually Be Doing nn
- Plan and execute the daily content calendar across TikTok, Instagram (Reels & Stories), Facebook, and YouTube Shorts.
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- Present on camera across educational/product content, price/deal-based video ads, and live on-the-ground event coverage.
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- Work closely with our video production and presenter teams to capture, edit, and publish high-energy short-form video on the fly.
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- Turn user-generated content (UGC), customer trip photos, and real-world 12V/camping setups into authentic social proof.
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- Write punchy, relatable, Aussie-toned captions that read like a mate giving solid advice - not a corporate pitch.
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Growth,



Analytics & Trends nn
- Track engagement rates, audience growth, reach, and social-driven web traffic to refine what works.
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- Continuously test new formats, hooks, audio, and posting strategies to beat platform algorithms.
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- Keep an eye on competitor moves and digital trends to ensure our brands remain ahead of the curve.
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What We're Looking For n

You must have:

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- 3+ years of experience managing social channels for a fast-paced retail brand, agency, or digital media output.
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- Proven track record of growing organic reach, views, and engagement across TikTok, Meta, and YouTube.
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- Confidence to get in-front of the camera to produce videos.
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- Solid understanding of social analytics, social SEO, and digital audience behaviour.
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You’ll Stand Out if You Have: nn
- A genuine passion for 4WDing, camping, touring, or the Aussie outdoor lifestyle.
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- Experience in fast-turnaround retail, e-commerce, or high-volume product publishing.
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This Role Is Perfect If You: nn
- Live on social media and get a kick out of seeing engagement numbers and view counts hit current highs.
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- Know the difference between content that actually drives brand loyalty and content that just looks pretty.
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- Are agile, quick to react, and thrive in a fast-paced, hands-on environment.
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Why Join 4WD Supacentre? n

We move fast, produce massive amounts of high-impact content, and give you the space to back your ideas. You'll work alongside video producers, presenters, and outdoor enthusiasts who share a goal: inspiring everyday Aussies to get outdoors.

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If you're ready to take the reins on Australia's top outdoor feeds, this is your shot. What role should we write next?

Company Overview n

4WD Supacentre is one of Australia's leading and fastest growing omni-channel retailers. We are a family-operated business that specialises in outdoor recreation and lifestyle products. Our people are passionate about the outdoors and the lifestyle that we can bring to our customers and the community.

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