Job Description

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A high‑growth digital agency is hiring a Demand Generation Specialist to support their B2B pod, focused on driving pipeline for SaaS and B2B clients.

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This is a hands‑on role for someone who thrives in the platforms , managing paid demand generation campaigns and turning strategy into measurable revenue outcomes.

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You’ll work closely with a Demand Generation Manager who leads overall strategy and client relationships, while you take ownership of campaign execution and performance across a portfolio of accounts.

What You’ll Do n

Paid Campaign Management

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- Manage and optimise campaigns across platforms including LinkedIn Ads, Google Ads, Microsoft Ads, Meta Ads, Reddit and Capterra.
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You’ll Be Responsible For

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- Campaign builds and account structure
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- Audience targeting and segmentation
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- Budget pacing and bidding strategy
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- Continuous testing across creatives, messaging and landing pages
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- Ensuring tracking and attribution are implemented correctly
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Pipeline‑Focused Optimisation n

Success in this role is measured by pipeline impact, not just leads .

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You’ll analyse funnel performance from click through to MQL and SQL, identifying opportunities to improve conversion and lead quality.

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You’ll also work within HubSpot to track campaign‑attributed contacts and manage audience lists.

Reporting & Insights n

You’ll produce clear performance reports that go beyond metrics to explain what’s working, what isn’t and what should change .

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This includes maintaining clean dashboards and contributing to performance reviews where required.

What They’re Looking For n

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- 5+ years in performance marketing
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- Strong hands‑on experience with LinkedIn Ads and Google Ads
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- Experience managing multiple client accounts
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- Familiarity with HubSpot or marketing automation platforms
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- Strong understanding of B2B funnel metrics including MQL, SQL and CPL
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- Solid knowledge of tracking, attribution and campaign reporting
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What’s On Offer nn
- Market-competitive salary
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- Flexible working hours (no fixed start or finish)
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- Fully remote work setup
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- Monthly early finish day
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- Birthday leave
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- Quarterly team events and annual retreat
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- Dedicated time for personal learning and development
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Work Rights Applicants must be based in Australia and hold full working rights .

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📌 Demand Generation SpecialistB / SaaS) (Adelaide)
🏢 Hustle
📍 Adelaide