Job Description

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Our client is a quick-growing SaaS startup transforming how businesses manage, optimize, and scale their fleets. We empower operators with data-driven insights, automation, and modern fleet intelligence to lower costs, boost efficiency, and prepare for the future of connected mobility.

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As we scale, we are seeking a visionary Head of Marketing to lead our client’s go-to-market strategy, build brand presence, and create predictable growth engines.

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The Role

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You will own the entire marketing function, driving both strategy and execution. As a member of the leadership team, you will partner closely with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate our client’s market penetration.

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Requirements

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- Strategic Leadership
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- Define and execute our client’s go-to-market (GTM) strategy in alignment with company objectives.
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- Position our client as a thought leader in fleet management SaaS, shaping the category narrative.
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- Build, lead, and mentor a high-performing marketing team.
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- Demand Generation & Growth
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- Own the full-funnel demand generation engine across digital, content, events, and partnerships.
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- Develop ABM (Account-Based Marketing) strategies to target key customer segments.
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- Implement and optimize lifecycle campaigns to drive MQL → SQL → closed-won conversion.
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- Brand & Product Marketing
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- Build a differentiated brand identity that resonates with target customers.
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- Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.
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- Collaborate with Product to launch new features with strong positioning and adoption strategies.
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- Analytics & Revenue Operations
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- Establish KPIs, dashboards, and attribution models to measure marketing ROI.
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- Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.
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- Implement scalable MarTech stack to automate workflows and improve efficiency.
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Qualifications

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- 8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.
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- Proven success in building demand gen engines and scaling pipeline in SaaS environments.
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- Strong understanding of RevOps, sales-marketing alignment, and full-funnel analytics.
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- Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).
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- Exceptional storytelling, positioning, and communication skills.
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- Experience hiring, developing, and leading marketing teams.
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What We’re Looking For

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- A strategic operator who can see the big picture and execute with precision.
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- Data-driven, but creative and brand-minded.
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- Thrives in a startup environment—comfortable with ambiguity, resourceful, and hands-on.
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- Passionate about mobility, SaaS, and scaling transformative technologies.
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- Opportunity to define the category and shape the future of fleet intelligence.
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- Work closely with a visionary founding team in a high-growth SaaS environment.
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- Competitive compensation, equity, and benefits.
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- Culture of innovation, collaboration, and continuous learning.
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📌 Head of Marketing (Hybrid) (Sydney)
🏢 Whitecollars
📍 Sydney