Job Description

Own the full marketing funnel for Craefto and the products and clients we work with. You will build and run go-to-market strategies, paid and organic social campaigns, lead generation, and SEO across whatever we ship next. This is a high-ownership role for an operator who can blend creative campaign thinking with data-driven execution.

02 Responsibilities What you'll do n

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- Develop and execute end-to-end marketing strategies for Craefto and each product or client project we take on
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- Plan, launch, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and Google
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- Own lead generation: build funnels, landing pages, and email sequences that turn attention into qualified leads
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- Drive SEO: keyword research, on-page optimization, content planning, and technical SEO in partnership with the dev team
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- Manage organic social channels (Instagram, TikTok, LinkedIn) including content calendar and posting
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- Write compelling copy for ads, social posts, landing pages, and email campaigns
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- Analyze campaign performance, track KPIs, and optimize for conversion, acquisition, and cost per lead
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- Coordinate with the design team to produce high-impact marketing assets
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03 Requirements What we're looking for nn
- 3+ years of experience in digital marketing, growth marketing,



or performance marketing
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- Proven track record of building and scaling marketing campaigns from scratch across multiple brands or products
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- Hands‑on experience running paid campaigns on Meta Ads, Google Ads, and TikTok Ads
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- Working knowledge of SEO fundamentals and tools (Google Search Console, Ahrefs, Semrush, or similar)
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- Experience with lead generation funnels, landing pages, and email marketing platforms
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- Strong copywriting skills with the ability to write persuasively in both English and Mongolian
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- Experience with analytics tools (Google Analytics, Mixpanel, or similar) and data-driven decision making
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- Native or near-native fluency in Mongolian and English
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- Self-starter mentality with the ability to operate independently in a remote environment
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04 Bonus Nice to have nn
- Experience marketing SaaS, fintech, or consumer apps
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- Familiarity with CRM and marketing automation tools (HubSpot, Mailchimp, or similar)
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- Experience with conversion rate optimization and A/B testing
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- Basic design or video editing skills for quick social execution
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- Previous experience in a startup or fast-paced agency workplace
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📌 Marketing Manager (Melbourne)
🏢 Craefto
📍 Melbourne