Job Description

EMBR Group is a Melbourne-based performance marketing and lead generation company specialising in high-volume customer acquisition.

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For more than a decade, we’ve built, scaled and optimised digital acquisition campaigns across some of Australia's most competitive consumer markets, including:

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- Property investment
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- Home loans and finance
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- Car finance
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- Insurance
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- Financial services
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- Consumer comparison and enquiry campaigns
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We work with businesses ranging from ambitious SMEs through to major Australian brands.

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Our business is built around one thing:

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Generating qualified customer enquiries at scale.

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We combine paid media, technology, data, landing pages, creative and relentless optimisation to make that happen.

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And we're looking for an experienced performance marketer to help us take it further.

THE ROLE n

This isn't a role where you'll spend your week preparing marketing calendars, posting organic social content or discussing brand awareness.

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You'll be buying media.

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You'll be responsible for deploying significant advertising budgets with clear commercial objectives around:

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CPL. Volume. Lead quality. Conversion. Scale.

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You'll predominantly work across platforms including:

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- Meta Ads
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- Google Ads
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- YouTube
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- TikTok
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- Native advertising and emerging acquisition channels
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You'll inherit proven campaigns, established infrastructure and meaningful advertising budgets — while also being given the freedom to test new ideas, campaigns, funnels, creative and channels.

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Some campaigns may need 50 leads a day. Others may need 500.

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Your job is to work out how to get there profitably.

WHAT YOU'LL ACTUALLY BE DOING n

You'll be responsible for the performance of a portfolio of paid acquisition campaigns, including:

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- Building, managing and scaling paid media campaigns
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- Managing substantial daily and monthly advertising budgets
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- Working toward defined Cost Per Lead and acquisition targets
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- Analysing campaign performance and identifying opportunities to scale
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- Developing new audiences, offers, hooks and campaign angles
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- Briefing designers and creative resources
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- Reporting to senior management and building out meaningful and actionable reports
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- Writing and developing advertising concepts and call-outs
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- Developing UGC briefs and scripts
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- Coordinating with creators, designers, developers and external partners
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- Testing landing pages, funnels and conversion journeys
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- Identifying creative fatigue before performance declines
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- Launching structured creative and audience testing
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- Tracking performance across the entire acquisition funnel
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- Finding new channels and opportunities for profitable customer acquisition
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You won't be expected to personally design every ad, edit every video or build every landing page.

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You'll have resources around you.

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Your job is to know what needs to be created, tested, changed or scaled — and drive it forward.

WHO WE'RE LOOKING FOR n

We're looking for someone who has already done this at meaningful scale.

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You should have demonstrated experience managing paid advertising campaigns where commercial performance mattered .

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Ideally advanced Meta and Google Ad knowledge.

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Ideally, you've managed campaigns with substantial monthly spend and understand what happens when budgets move from $500/day to $10,000/day — and beyond.

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You understand that an ad generating cheap clicks isn't necessarily a good ad.

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You think about:

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CPL → Lead Quality → Conversion → Revenue → Scale

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rather than vanity metrics.

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You'll probably be someone who:

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- Has strong hands-on Meta Ads experience
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- Has experience with Google Ads and/or YouTube
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- Understands direct-response advertising
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- Understands lead generation funnels
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- Is highly analytical but also understands creative
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- Can recognise a strong hook almost immediately
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- Loves testing
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- Is commercially minded
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- Makes decisions based on data
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- Moves quickly
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- Takes ownership of results
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- Gets frustrated when campaigns aren't performing — and immediately wants to know why
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Experience in finance,



property, insurance or other high-value lead generation categories would be highly regarded, but isn't essential.

THIS ROLE IS PROBABLY NOT FOR YOU IF... n

Your background is predominantly:

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- SEO
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- Organic social media
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- Content marketing
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- Brand marketing
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- Communications
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- Generalist marketing
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Those are valuable disciplines — they're just not what We're hiring for.

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We specifically want someone with demonstrated paid acquisition experience.

WHY EMBR? n

Serious budgets

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You'll have meaningful advertising budgets to work with. When something works, we want to scale it.

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High testing velocity

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Recent ads.

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New hooks.

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New landing pages.

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New funnels.

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New audiences.

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New channels.

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We want someone who enjoys experimentation rather than maintaining the same campaigns indefinitely.

Resources around you n

You'll have access to designers, developers, UGC creators, copy resources, technology and external specialists to help execute your ideas.

Direct access to decision makers n

We're a small, entrepreneurial team.

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There aren't six layers of management between identifying an opportunity and actually testing it.

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If you've got a good idea, we can move on it today.

Performance matters more than politics n

We're interested in what works.

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Great ideas can come from anywhere and we're happy to challenge assumptions, kill campaigns that aren't working and aggressively scale the ones that are.

ABOUT EMBR n

EMBR Group has been operating for more than 12 years and has generated customer enquiries at significant scale across Australia.

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We've spent millions of dollars across digital advertising platforms and built proprietary campaigns, brands, funnels, technology and datasets around customer acquisition.

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We operate differently from a traditional marketing agency.

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Performance marketing is the core of our business — not a department within it.

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If you're an experienced media buyer who loves direct response, lead generation, experimentation and scaling campaigns, we'd love to hear from you.

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Note: this description has been refined to remove application instructions and ensure clear, structured formatting.

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📌 Advertising Media Buyer - PPC (Melbourne)
🏢 EMBR Group
📍 Melbourne