Job Description

Vic Sweet Land Pty Ltd Topware – Bayswater North VIC

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About Topware
n Topware is a family-owned bathroom and kitchen retailer in Bayswater North, with over 30 years in the industry, a showroom, trade customers and a growing online store. We're a small, close-knit team of 7–8 people with big growth plans, and marketing is where we're investing next.

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About the role
n We're looking for a hands-on digital marketer with real depth in paid media and solid working knowledge across other channels. Reporting to our eCommerce & Marketing lead, you'll be part of a collaborative two-person marketing team. You'll bring outside perspective, technical depth and the drive to execute, and take real ownership of the channels you run.

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Your core focus

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Run and optimise our Google Ads and Meta campaigns directly, with a clear focus on return on ad spend

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Plan and manage the campaign, promotion and content calendar, tying activity to sales periods, supplier promotions and stock priorities

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Report on traffic, conversion and channel ROI, and build a dashboard that brings all performance into one place

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Analyse competitors' pricing, promotions and discount strategies to inform our own

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You'll also own or co-lead

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Email and SMS marketing, including automated flows (abandoned cart, welcome series, back-in-stock) and customer segmentation

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Recent and emerging ad channels, including AI-driven ads (ChatGPT, Gemini) and platforms such as Pinterest, TikTok,



YouTube and LinkedIn

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Social content, influencer and local trade or designer partnerships, and customer reviews, photos and UGC

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Basic website updates (products, promo banners and landing pages) and ideas to improve on-site conversion

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Working with our agencies and freelancers, and critically reviewing their performance

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What we're looking for

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3+ years of hands-on digital marketing experience, with proven results in Google Ads and/or Meta

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Solid working knowledge across email, social, content and SEO fundamentals

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Hands-on email and automation experience is a strong plus

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Confidence with GA4, Looker Studio or similar reporting tools

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Commercial thinking: you care about margin, pricing and where budget earns its keep, not just clicks

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You keep up with platform changes and aren't afraid to try new AI tools early

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Self-directed and organised, and you keep your work documented and visible

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Retail, e-commerce or home and building products experience is a plus

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$80–90k + super, plus a performance bonus of up to 5% linked to ROAS and online revenue

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Real ownership from day one in a business that's actively investing in marketing

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A collaborative two-person team, not a solo or micromanaged role

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Broad exposure across the full digital marketing mix, with room to grow as the business develops

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Staff discount on our range, plus coffee, snacks and team lunches

#J-18808-Ljbffr

📌 Digital Marketing Specialist (Maroondah City)
🏢 Vic Sweet LandTopware
📍 Maroondah City