Job Description

Lead the next stage of growth for one of Australia’s fastest-growing renewable energy businesses n

Smart Energy Answers is entering an exciting current phase of growth.

n

From our beginnings in residential solar, we have grown into a national smart energy business delivering premium solar, battery storage, electrification and commercial energy solutions across Australia.

n

Today, SEA has:

n

n
- 50+ team members
n
- A rapidly expanding residential and commercial energy business
n
- Strong partnerships with leading global energy technology brands
n
- Significant investment in battery storage, electrification and emerging energy technologies
n
- A growing Commercial division
n
- Expanded installation capability and operational infrastructure
n
- Major investment in digital platforms, CRM, automation and AI
n
- A renewed focus on PR, partnerships, content and brand development
n
- An ambitious growth strategy for the next stage of the business
n

n

We are now looking for a Head of Marketing & Growth to take full ownership of the marketing function and help build the next chapter of Smart Energy Answers.

The Opportunity n

This is not a traditional Marketing Manager role.

n

We are looking for a commercially minded marketing leader who can take ownership of our entire marketing ecosystem—from strategy through to execution—and build a high-performance marketing function that drives measurable growth.

n

Reporting directly to the CEO, you will lead internal marketing resources, specialist agencies and external partners across:

n

n
- Performance marketing and customer acquisition
n
- Residential lead generation
n
- Commercial/B2B marketing
n
- Brand and positioning
n
- Content and social media
n
- Website and conversion optimisation
n
- SEO and AEO / AI search
n
- CRM and marketing automation
n
- PR and media
n
- Strategic partnerships
n
- Events
n
- Customer lifecycle marketing
n
- Marketing analytics and attribution
n
- AI-enabled marketing and automation
n

n

You will become the central owner of marketing performance across the organisation.

What You’ll Own n

You will be responsible for developing and executing SEA’s marketing strategy and ensuring all channels, agencies and internal resources work toward common commercial objectives.

n

Key responsibilities include:

n

n
- Build and own the annual and quarterly marketing strategy
n
- Lead residential customer acquisition and lead-generation performance




n
- Develop a scalable marketing engine for SEA Commercial
n
- Manage paid media, SEO, content, social, email and digital campaigns
n
- Take ownership of website strategy, CRO and lead-generation performance
n
- Lead SEO, AEO and emerging AI search strategies
n
- Manage HubSpot marketing, automation, segmentation and attribution
n
- Lead and develop internal marketing team members
n
- Manage and hold external agencies accountable for performance
n
- Coordinate PR, media, strategic partnerships and events
n
- Develop customer case studies, thought leadership and lead magnets
n
- Build SEA’s brand authority across residential and commercial markets
n
- Support the growth of the CEO’s industry thought-leadership platform
n
- Introduce AI and automation to improve marketing productivity and effectiveness
n
- Establish clear dashboards and reporting around ROI, CAC, CPL, conversion and marketing-sourced revenue
n

What Success Looks Like n

Within your first 6–12 months, we expect to see:

n

n
- A clear, integrated marketing strategy across the business
n
- Stronger visibility over marketing ROI and customer acquisition economics
n
- Improved lead quality and channel performance
n
- A dedicated growth engine for the Commercial division
n
- Consistent content and campaign execution
n
- Stronger coordination between marketing and sales
n
- Agencies managed through clear KPIs and accountability
n
- Effective use of HubSpot, automation and AI
n
- Strong brand authority and market positioning
n
- A marketing function capable of operating independently with clear accountability
n

About You n

You are a commercially focused marketer who understands that marketing is ultimately about generating profitable growth.

n

You combine strategic thinking with the ability to execute.

n

You are comfortable discussing brand positioning in one meeting and analysing lead conversion, campaign performance and CRM attribution in the next.

n

You are proactive, highly accountable and naturally investigate problems rather than waiting for answers.

n





You are also comfortable operating in a fast-moving entrepreneurial environment where priorities move quickly and opportunities need to be acted on.

What We’re Looking For n

Ideally, you will bring:

n

n
- 7+ years of marketing experience
n
- Senior marketing leadership experience
n
- Strong digital and performance marketing capability
n
- Experience managing agencies and external partners
n
- Proven lead-generation experience
n
- Strong understanding of paid media, SEO, content and conversion optimisation
n
- Experience with HubSpot or similar CRM platforms
n
- Strong analytical and commercial capability
n
- Experience managing meaningful marketing budgets
n
- Strong communication and stakeholder-management skills
n
- Experience leading and developing marketing teams
n
- Practical experience using AI and automation in marketing
n

n

Experience in solar, renewable energy, home improvement, technology, automotive, telecommunications, SaaS or another high-value lead-generation environment would be highly regarded.

n

Direct solar experience is not essential.

Why Join Smart Energy Answers? n

This is an opportunity to take genuine ownership of the marketing function inside a growing Australian business operating at the intersection of energy, technology, electrification and AI .

n

SEA is actively investing in:

n

n
- People
n
- Technology
n
- Digital transformation
n
- AI and automation
n
- Commercial energy solutions
n
- Brand development
n
- Strategic partnerships
n
- Marketing capability
n

n

You will have direct access to the CEO, significant autonomy and the opportunity to build a modern marketing function rather than simply inherit and maintain one.

n

For the right person, this role offers substantial scope to influence the growth strategy of the entire business.

Remuneration n

$120,000–$150,000 + Super + Up to $40,000 Annual Performance Bonus

n

The final package will depend on experience and demonstrated capability.

n

The performance bonus will be linked to measurable commercial outcomes including marketing performance, customer acquisition, pipeline generation, strategic execution and overall growth.

n

If you are looking for an opportunity to build, lead and own a high-performance marketing function inside one of Australia’s most dynamic renewable-energy businesses, we would like to hear from you.

#J-18808-Ljbffr

📌 Head of Marketing & Growth (Sydney)
🏢 Smart Energy Answers
📍 Sydney