Job Description

We’re looking for a hands-on Performance Creative Strategist to join a fast-moving eCommerce brand during its busiest trading period.

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This is not a traditional brand or integrated campaign strategy role. We’re looking for someone whose experience is predominantly in performance creative and direct-response paid social, particularly across Meta and TikTok.

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Sitting at the intersection of creative, performance marketing and customer insight, you’ll develop and test creative designed to stop the scroll, drive clicks and ultimately convert.

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You’ll need to be comfortable coming up with the ideas yourself, turning them into clear briefs for designers, editors and creators, and using performance learnings to decide what to test next.

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What you’ll need

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- Majority of your recent experience focused on performance creative, direct-response or paid social
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- Strong hands-on experience developing creative specifically for Meta and TikTok
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- Ideally experience within a DTC/eCommerce brand
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- A strong understanding of hooks, angles, messaging, formats, pacing and CTAs
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- Experience ideating and testing creative yourself, with the ability to talk through what worked, what didn’t and why
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- Strong writing skills across hooks, scripts, messaging and creative briefs
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- Experience across UGC, short-form video and static advertising
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- Confidence giving clear and constructive feedback to designers, video editors and content creators
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- An understanding of creative testing, optimisation and how performance data informs the next creative iteration
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What you’ll be doing

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- Developing direct-response creative concepts and advertising angles for Meta and TikTok
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- Turning customer insights, product benefits and performance learnings into new creative ideas
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- Writing briefs, hooks, scripts and messaging for paid social content
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- Briefing designers, editors and creators and guiding creative through production
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- Reviewing creative and providing feedback on hooks, messaging, pacing, format and effectiveness
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- Working closely with the performance marketing team to understand what’s working and what needs to change
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- Using performance results to determine what to test next
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- Keeping across emerging Meta and TikTok creative trends and testing recent approaches
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This would suit someone who is both creative and commercially minded – someone who loves generating ideas, but is equally interested in whether those ideas actually perform.

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If most of your experience has been in DTC/eCommerce, paid social and performance creative, we’d love to hear from you.

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📌 Performance Creative Strategist | DTC / Meta & TikTok (Sydney)
🏢 Macpeople
📍 Sydney