Job Description

Digital Marketing Specialist (Lead Generation & Copywriting) n

Plan, launch and optimise lead generation campaigns across Meta (primary) and Google. Manage campaigns end-to-end, from idea to execution, testing and reporting. Write high-converting copy for ads, landing pages, emails and nurture sequences. Build and improve ad funnels that move leads from click → opt-in → conversion. Test hooks, audiences, offers and messaging to improve performance. Analyse campaign results and clearly explain what's working and why.

Key responsibilities n

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- Plan, launch and optimise lead generation campaigns across Meta and Google
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- Manage campaigns end-to-end, from idea to execution, testing and reporting
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- Write high-converting copy for ads, landing pages, emails and nurture sequences
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- Build and improve ad funnels that move leads from click → opt-in → conversion
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- Test hooks, audiences,



offers and messaging to improve performance
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- Analyse campaign results and clearly explain what's working and why
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About you nn
- 3+ years experience in digital advertising and lead generation
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- Solid experience with Meta Ads (Google highly regarded)
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- Proven ability to build and optimise lead generation funnels
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- Strong copywriting skills with a focus on conversion
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- Understanding of the buyer journey and how messaging changes at each stage
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- Confident working with data, metrics and performance insights
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- Comfortable using AI tools to improve speed and output
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- Self-starter who can take campaigns from idea → launch → optimisation
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📌 Digital Marketing Specialist (Lead Generation & Copywriting) (City of Gold Coast)
🏢 seek.com.au
📍 City of Gold Coast