Job Description

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- Own and evolve STRAND’s creative direction
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- Exciting opportunity with new CMPO, transforming the business into the new century!
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- 4 days in Office 1 from home
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- Are you a creative leader who knows how to turn big ideas into campaigns that connect, inspire and deliver?
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STRAND is looking for a Head of Creative to lead the creative vision across the business and bring our brand to life across every customer touchpoint.

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Reporting to the Marketing Director, you’ll lead our Creative Team and work closely with Marketing, Product and wider business teams to develop innovative, engaging and commercially effective creative.

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This is an exciting opportunity to shape the creative direction of a well‑known Australian brand, leading everything from campaign concepts and brand identity through to shoots, digital, social, in‑store and traditional media.

What You Will Be Doing n

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- Lead, inspire and develop the Creative Team, supporting their performance, growth and development
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- Responsible for brand storytelling across owned earned and paid marketing channels.
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- Develop and deliver cutting-edge brand and marketing campaigns across digital, social, website, eDM, stores and traditional media
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- Partner with Marketing, Product and senior leaders to ensure creative output aligns with customer needs, product vision and commercial objectives
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- Lead creative campaigns from concept and briefing through to production and final delivery
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- Work with external agencies, art directors and creative partners to bring concepts to life
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- Art direct and manage shoots from concept, pre‑production through to post‑production
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- Oversee creative content and asset development across social and digital channels
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- Manage post‑production including retouching, finished art and video editing
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- Monitor creative performance and identify opportunities to continually improve and optimise creative output
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- Manage creative critical paths, ensuring projects are delivered on time and to brief
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- Maintain and evolve brand guidelines, templates and style guides
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- Identify new creative opportunities that drive customer engagement and commercial results
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- Manage creative budgets and external resources effectively
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- Build strong relationships across the business, collaborating with teams to ensure creative projects are aligned and delivered successfully
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- Opportunities to travel for photoshoots and creative campaigns
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Who You Are n

You’re an experienced creative leader who can balance big-picture creative thinking with commercial outcomes and getting into the detail to make things happen.

You’ll bring: n

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- Proven experience leading a creative team within a retail, consumer, agency or similar fast‑paced environment
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- Robust experience across creative direction, brand strategy and integrated campaign development
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- A strong understanding of brand identity and how to create consistent, engaging customer experiences
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- Experience managing internal creative teams and external agencies or creative partners
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- Strong art direction and production experience, including photoshoots and content creation
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- A commercially minded approach with an understanding of how creative can support customer engagement and revenue
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- Excellent project management skills with the ability to manage multiple priorities and critical paths
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- Strong communication and stakeholder management skills, including the ability to influence and collaborate with senior leaders
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- A passion for innovation, emerging trends and finding new ways to connect with customers
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- A genuine ability to coach, inspire and develop creative talent
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Why start your journey with STRAND? Make Your Mark n

This is an opportunity to play a key role in shaping the creative direction of an established Australian brand and help define how STRAND connects with its customers.

Room to Grow n

Lead and develop a talented Creative Team while working alongside senior leaders across Marketing, Product and the wider business. We believe in developing our people and creating opportunities to grow.

Perks That Matter n

Enjoy 40% off all product, birthday leave, 12 weeks paid parental leave (eligibility criteria applies), Service Recognition Program, employee referral incentives and 24/7 access to employee support .

A Culture That Gets It n

Supported by leaders who value ownership, curiosity, collaboration and continuous improvement.

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At STRAND, people are our power . We're driven by innovation, a deep commitment to our teams and a genuine belief in putting people first.

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📌 Head of Creative (Sydney)
🏢 Strandbags
📍 Sydney