Job Description

Commercial Writer / Content Producer Families Publication n

ellaslist is where Sydney parents go to work out what to do with their kids. Our commercial partners — attractions, venues, camps, shows, brands and events — rely on us to reach those families at exactly the moment they're planning.

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This role both manages and produces that commercial content. You'll write it, build it, schedule it, put spend behind it and get it approved, across a calendar that moves fast and peaks hard around every school holiday period.

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It's a busy delivery role, if you love the satisfaction of a clean, fully-shipped calendar and you write quickly without sacrificing quality, you'll do well here. If you're looking for long-form features and slow creative development, this isn't the one.

Key responsibilities n

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- Manage the commercial calendar and own the production calendar to keep every partner deliverable on schedule
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- Work with sales and operations so what's been sold is what gets built
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- Manage client approvals, revisions and sign-offs, and keep them moving
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- Brief and manage freelance writers during peak periods, with an annual budget you control
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- Create, write and produce event listings and venue listings at volume — accurate, useful, on-brand
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- Write client articles and sponsored listicles that read like editorial, not advertising
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- Create supporting social media posts and reels and schedule using Sprout
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- Produce solus EDMs and partner placements in regular newsletters
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- Perform image selection, cropping,



resizing and light editing for web, social and email
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- Schedule and publish across social channels, set up, monitor and optimise paid social campaigns, and build and send campaigns in Mailchimp
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About you nn
- 2–4 years producing content in a publishing, agency or in-house marketing workplace
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- Demonstrably fast, clean writing — we'll ask you to do a short paid writing test
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- Practical Meta Ads Manager experience — setting up and managing campaigns with a real budget, not boosting from the app
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- Comfort with a CMS and basic image editing (Canva, Photoshop or Figma)
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- The organisational discipline to run a calendar with multiple simultaneous client deadlines
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- Composure with clients — chasing approvals and absorbing late changes without losing momentum
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- Care about the audience — parents trying to fill a rainy Saturday or a two-week holiday
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About us nn
- ellaslist is where Sydney parents go to work out what to do with their kids. Our commercial partners — attractions, venues, camps, shows, brands and events — rely on us to reach those families at exactly the moment they're planning.
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- A small family friendly team where your work ships immediately and visibly
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- Real ownership of the commercial content function
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- An annual freelance budget you control, so peak periods are resourced rather than absorbed
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- Hybrid working — we're a family brand and we mean it
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- 4 weeks leave
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- Plenty of family friendly perks including famils and kid friendly experiences
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📌 Commercial Writer / Content Producer Families Publication (Sydney)
🏢 ellaslist
📍 Sydney