Marketing Automation & ABM Specialist (City of Gold Coast)

Marketing Automation & ABM Specialist (City of Gold Coast)

06 Oct
|
Michael Page Australia
|
City of Gold Coast

06 Oct

Michael Page Australia

City of Gold Coast

- Play a key role in a major global product launch
- High impact project

About Our Client

Our client is a globally recognised technology and engineering organisation delivering innovative solutions to customers across international markets. Known for developing market-leading products they continue to grow their global footprint and reputation as an industry leader. With an exciting new product preparing for launch, the business is seeking an experienced marketing professional to join the team on initially a six-month contract. This opportunity will see you play a key role in shaping and delivering a global go-to-market strategy, working on a high-profile project with visibility across multiple regions and stakeholder groups.

Job Description

This is a hands on project role supporting the delivery of a major global product launch. The business understands the value of Account-Based Marketing and is looking for someone who has successfully implemented and executed ABM strategies before, bringing practical knowledge and expertise to the marketing team. Working closely with internal stakeholders, you will help establish the processes, systems and campaigns required to effectively launch products into global markets while ensuring marketing technology platforms are fully optimized.

- Leading the implementation of Account-Based Marketing (ABM) initiatives
- Developing and executing targeted marketing campaigns aligned to key accounts
- Creating customer journeys, automation workflows and audience segmentation strategies
- Managing campaigns through Salesforce Marketing Cloud, Pardot or similar marketing automation platforms
- Supporting the delivery of a global product launch program
- Coordinating website updates and digital content deployment through Adobe Experience Manager or similar CMS platforms
- Supporting content and document management through SharePoint




- Advising stakeholders on marketing automation best practice and campaign optimisation
- Collaborating with internal teams to ensure successful project delivery

The Successful Applicant

To be successful in this position, you will be a marketing professional with proven experience managing Account Based Marketing strategies within a complex business environment.

You will ideally bring:

- Demonstrated experience implementing and managing Account-Based Marketing (ABM) programs
- Hands-on experience with Salesforce Marketing Cloud, Pardot or similar marketing automation platforms
- Ideally experience supporting large scale marketing campaigns or global product launches
- Robust understanding of customer journey mapping, campaign automation and lead nurturing
- Experience managing website content through Adobe Experience Manager or similar CMS platforms
- Exposure to SharePoint or other ontent management systems
- The ability to work independently and provide expertise to an established team

Highly regarded but not essential

- Experience with Adobe Creative Suite including Photoshop, Illustrator or InDesign
- Graphic design and digital content creation capability
- Experience creating visual marketing assets and campaign collateral

Most importantly, you will have a proactive, hands-on approach and enjoy stepping into an organisation where you can add immediate value and guide teams through unfamiliar territory.

What's on Offer

- Six-month contract opportunity with potential further extension
- Opportunity to play a key role in a significant global product launch
- Join a collaborative and supportive marketing team
- Exposure to international stakeholders and projects
- Hourly rate starting at $60-$70 per hour plus superannuation
- Competitive hourly rate of approximately $60-$70 per hour plus superannuation
- Welcoming team culture
- Immediate start available

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📌 Marketing Automation & ABM Specialist (City of Gold Coast)
🏢 Michael Page Australia
📍 City of Gold Coast

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