Job Description

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Our client is a leading consumer products organisation with a strong portfolio of premium kitchen and personal care brands across Australia and New Zealand. As part of its continued investment in digital growth, the business is launching a new Shopify Direct to Consumer (D2C) channel, creating an exciting opportunity to play a key role in its future success.

About the Role n

The ideal candidate will be an experienced Growth Marketing Specialist with a proven track record of driving e-commerce growth through performance marketing within an FMCG, retail or consumer products environment.

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With the launch of a new Shopify Direct to Consumer (D2C) channel, you'll join at a pivotal time. We're looking for someone who can hit the ground running, quickly take ownership of digital growth initiatives and work closely with external agencies and internal stakeholders to deliver a successful launch. You'll drive online sales through paid media, website optimisation and data driven decision making, helping shape the long term success of the D2C business.

Key Responsibilities n

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- Drive growth across the Shopify D2C e-commerce channel.
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- Lead performance marketing initiatives across Google, Meta and other paid digital channels.
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- Manage external digital agencies to maximise campaign performance and return on investment.
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- Optimise paid media investment to increase website traffic, conversions and online revenue.
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- Analyse campaign and website performance to identify growth opportunities.
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- Support digital campaigns, product launches and customer lifecycle marketing.
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Skills & Experience n

To be successful, you'll have: Proven experience within the FMCG industry or marketing consumer products in a retail environment. Strong performance marketing experience with responsibility for paid media strategy and optimisation. Demonstrated success driving e-commerce growth within an FMCG or retail business. Experience managing paid media budgets and external digital agencies. Strong analytical skills with the ability to interpret data and optimise commercial outcomes.

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Experience with Shopify, Google Ads, Meta Ads, Klaviyo or similar e-commerce platforms will be highly regarded.

What's in it for You n

Salary of $112,000 to $130,000 plus superannuation and company bonus. Hybrid working arrangement with free onsite parking. Newly created role with genuine ownership and impact. Play a key role in launching a current Shopify D2C channel and shaping its future growth.

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📌 Growth Marketing Specialist (Sydney)
🏢 Frog Recruitment
📍 Sydney