Job Description

Category: Education Industry Location: Marcoola Queendland Australia

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- Manage and schedule weekly social media content across Facebook, Instagram, LinkedIn, and TikTok.
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- Write and publish weekly SEO-optimized blogs on Squarespace.
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- Create graphics and short-form content using Canva.
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- Manage the weekly YouTube video, including titles, descriptions, tags, thumbnails, captions, and basic editing.
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- Repurpose video content into social posts, short clips, blogs, and emails.
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- Manage GoHighLevel email marketing, including automations, workflows, nurture sequences, intake campaigns, forms, tags, lists, and pipelines.
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- Manage and optimize Google Ads and Meta Ads, including campaigns, audiences, keywords, budgets, creatives, and conversion tracking.
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- Manage and update the Squarespace website, landing pages, forms, and general content.
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- Perform SEO, including on-page optimization and monitoring search performance.
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- Maintain GA4 and Google Tag Manager for accurate conversion and lead-source tracking.
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- Track and report lead volume, lead sources, cost per lead, ad spend, and campaign performance.
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- Prepare recommendations based on marketing and lead-generation data.
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- Research relevant industry/business awards and assist with applications.
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- Plan and launch marketing campaigns around the January, May, and September intakes.
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📌 Digital Marketing & Lead Generation Specialist for a Special Education Program i (Sunshine Coast)
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