Job Description

Love sales. Love people. Love seeing a team win. n

We’re looking for a commercially driven Sales & Membership Growth Manager to lead the next stage of growth at our womens only Fernwood Fitness club.

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This is not a role for someone who simply wants to manage the day-to-day operation of a gym.

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We’re looking for someone who loves a target, understands how to turn enquiries into members, knows how to coach a team to perform, and understands that real growth comes from both winning new members and keeping the members we already have .

What you'll own Membership growth n

You’ll be accountable for growing our active membership base and driving consistent net member growth.

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You’ll manage the sales pipeline from first enquiry through to appointment, club tour, follow-up and membership conversion.

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You won’t just manage sales from a spreadsheet — we want a leader who is comfortable getting involved, speaking with prospects and selling from the front .

Sales performance n

You’ll know your numbers.

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Leads. Appointments. Show rates. Conversion. Follow-up. New memberships. Cancellations. Saves. Net growth.

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You’ll use those numbers to identify opportunities, coach the team and keep everyone focused on the actions that drive results.

Member retention n

Getting someone to join is only the beginning.

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You’ll work with the team to create a club experience that makes members want to stay, identify members at risk of leaving and actively manage cancellation saves and retention initiatives.

Team leadership n

You’ll set clear expectations, coach the team,



celebrate wins and help people become more confident at having sales conversations.

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We’re looking for someone who can create accountability without losing the supportive culture that makes Fernwood special.

Member reviews and advocacy n

Happy members are one of our strongest marketing tools.

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You’ll build simple processes to encourage member feedback, generate genuine club reviews and turn great member experiences into stories that help other women take their first step.

Social media content n

You don’t need to be a professional content creator.

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But you do need to be comfortable picking up a phone and capturing what makes the club great — member success, community, events, staff, training and everyday moments inside the club.

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The goal is straightforward: show prospective members what it feels like to be part of our community.

Who we're looking for n

You might already work in fitness — but you don't have to.

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We’re more interested in your ability to sell, lead and deliver results.

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You may come from fitness, health and wellness, membership sales, recruitment, real estate, automotive, telecommunications, high-performing retail or another target-driven sales environment.

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What matters is that you can demonstrate:

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A strong track record of achieving or exceeding sales targets

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Confidence converting leads into customers or members

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Excellent follow-up and pipeline management

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The ability to coach and motivate a team

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Strong commercial awareness and comfort working with KPIs

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A genuine interest in member experience and retention

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Confidence communicating with people from all walks of life

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Initiative, energy and personal accountability

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Comfort creating simple, authentic social media content

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A desire to make a measurable difference to the performance of the club

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The person who will thrive here n

You’re competitive, but people-focused.

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You enjoy achieving targets, but you understand that great sales come from listening, building trust and helping someone make the right decision.

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When results aren't where they need to be, you don't wait for someone else to fix them.

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You look at the numbers, work out what's happening and take action.

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And when the team succeeds, you make sure they know it.

Why Fernwood? n

Fernwood has been helping women improve their health, fitness and wellbeing for more than 30 years.

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Our clubs are about more than exercise. They are communities where women can build confidence, improve their health, work towards their goals and feel supported along the way.

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For the right person, this role is an opportunity to combine commercial performance with genuine impact.

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You’ll have a clear growth objective, the ability to influence the result and a performance incentive that rewards you for achieving it.

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📌 Sales Manager-Fernwood Fitness Melton (Melton West)
🏢 Fernwood Fitness Pty
📍 Melton West