Job Description

Job ID: | Amazon Commercial Services Pty Ltd

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Amazon Advertising sits at the intersection of advertising and eCommerce. With millions of customers visiting every day to find, discover, and buy products. We believe advertising — done well — enhances the customer experience, improves brand equity, and drives real returns for our partners. It's also one of the fastest-growing businesses within Amazon, and ANZ is a key market.

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We're looking for a seasoned GTM leader with experience driving go-to-market strategy in the advertising industry. As our Sr. GTM Specialist, you'll bring deep expertise in Ads Measurement, AdTech, and a proven track record of translating complex ad products into market-winning strategies to support our Sales teams. You'll serve as the critical bridge between Product and Sales — shaping how ANZ advertisers discover, adopt, and scale their businesses on Amazon's ad platform. This isn't just about launching products; it's about architecting sustainable growth through sharp positioning, commercial rigor, and deep understanding of local market dynamics.

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Key job responsibilities

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- -Own the go-to-market playbook for measurement and AdTech products in ANZ — from launch planning to driving sustained advertiser adoption and revenue.
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- -Build sales strategies that work — create positioning and sales playbooks that help the field team win deals faster.
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- -Be the voice of the market — gather frontline feedback from advertisers and sales teams, then turn it into explicit recommendations that influence the product roadmap.
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- -Lead cross-team execution — coordinate across Product, Sales, Marketing,



and Services to ensure nothing falls through the cracks at launch.
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- -Track what matters — define KPIs, build dashboards, and lead business reviews with leadership using data-driven insights.
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- -Shape the long-term vision — author strategic planning docs (3-year vision, PR/FAQs) that align leadership on where we're going and why.
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- -Enable sales at scale — train field teams on new capabilities and partner with Marketing on localized messaging for ANZ advertisers.
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Key job responsibilities

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Key job responsibilities

n

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- -Own the go-to-market playbook for measurement and AdTech products in ANZ — from launch planning to driving sustained advertiser adoption and revenue.
n
- -Build sales strategies that work — create positioning and sales playbooks that help the field team win deals faster.
n
- -Be the voice of the market — gather frontline feedback from advertisers and sales teams, then turn it into clear recommendations that influence the product roadmap.
n
- -Lead cross-team execution — coordinate across Product, Sales, Marketing, and Services to ensure nothing falls through the cracks at launch.
n
- -Track what matters — define KPIs, build dashboards, and lead business reviews with leadership using data-driven insights.
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- -Shape the long-term vision — author strategic planning docs (3-year vision, PR/FAQs) that align leadership on where we're going and why.
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- -Enable sales at scale — train field teams on new capabilities and partner with Marketing on localized messaging for ANZ advertisers.
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About the team

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The GTM Team are aligned to the Large Customer Sales (LCS) organization and work closely with Account Teams, Agency Development Managers (ADMs) Account Managers and Amazon Advertising Customers.

Basic Qualifications n

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- - Bachelor's degree
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- - 7+ years digital advertising experience
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- - 3+ years of advanced Measurement and Ad Tech advertising experience
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- - Effectively works cross-functionally (AE, Sales Leadership, Yield, Product, Measurement)
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- - Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.
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- - Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing
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- - Ability to effectively manage ambiguity.
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Preferred Qualifications nn
- - Experience building and executing product and sales strategies across teams
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- - Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
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- - Experience interpreting data and making business recommendations
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- - Experience explaining complex technical concepts to various business and technical audiences
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- - Experience presenting to both technical and non-technical executive audiences
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📌 Sr GTM Specialist, ANZ, Amazon Ads (Advertising) (Sydney)
🏢 Amazon
📍 Sydney